{"id":200532,"date":"2026-07-22T10:46:54","date_gmt":"2026-07-22T08:46:54","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=200532"},"modified":"2026-07-22T10:46:54","modified_gmt":"2026-07-22T08:46:54","slug":"luxus-magazine-fragonard-perfumes-a-century-old-family-story","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-fragonard-perfumes-a-century-old-family-story\/","title":{"rendered":"[LUXUS MAGAZINE] Fragonard perfumes: a century-old family story"},"content":{"rendered":"<h4>Founded in 1926 by Eug\u00e8ne Fuchs, Fragonard remains in the hands of his descendants to this day. Following in the footsteps of their forefather, the perfumers draw visitors from around the world to Grasse, the historic home of this guardian of French Riviera traditions.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>A Century-Long Family Legacy. <b>Created in Grasse after World War I by Eug\u00e8ne Fuchs<\/b>, the House is now led by the fourth generation of descendants of this entrepreneur, who left his notary practice in the Loire region for the charms of southern France.<\/p>\n<p>&nbsp;<\/p>\n<p>Deeply attached to the landscapes and history of this small town on the French Riviera, <b>Eug\u00e8ne Fuchs named his company in homage to Jean-Honor\u00e9 Fragonard, an 18th-century Rococo painter<\/b> and son of the Grasse-based glove maker and perfumer <b>Fran\u00e7ois Fragonard<\/b>. This tribute to the town undoubtedly brought him good fortune, as 100 years after its founding, the company\u2019s sales reached 65.9 million euros in 2019.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DVMHcG7iMky\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DVMHcG7iMky\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Fragonard Parfumeur (@fragonardparfumeurofficiel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The Fragonard magic began when <b>the Fuchs family acquired an 18th-century tannery, transforming it into a perfume factory<\/b> at the start of the following century. Needless to say, the founder had a keen sense of opportunity, as it was during this period that <b>the French Riviera became fashionable with the arrival of the railroads<\/b>. With access to the region greatly improved, its shores attracted artists, celebrities, and royalty from around the world: The French Riviera was born, notably with the presence of <b>Tsar Alexander II<\/b>, Grand Duchess Marie Alexandrovna, and other Russian nobles in Nice.<\/p>\n<p>&nbsp;<\/p>\n<p>A marketing genius, <b>Eug\u00e8ne Fuchs broke with convention and offered tourists (and his clientele) the opportunity to tour the factory\u2019s production workshops<\/b>. After discovering the secrets behind their favorite fragrances, curious visitors were then invited to purchase the products. <b>A formula that still hits the mark in the 21st century<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<h2>The next generation<\/h2>\n<p>&nbsp;<\/p>\n<p>Three years after launching his thriving business, <b>Eug\u00e8ne Fuchs handed the reins of Fragonard to his son Georges and his son-in-law Fran\u00e7ois Costa<\/b>. The company\u2019s international reach expanded further under this duo, as the former oversaw overseas operations while the latter led the teams in Grasse. Their specialty? <b>The trade in raw materials and custom formulations<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/magazine.luxus-plus.com\/en\/?p=44081&amp;preview=true\">Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n<p>&nbsp;<\/p>\n<p>Featured picture : \u00a9 Joost CROP \/ UNSPLASH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1926 by Eug\u00e8ne Fuchs, Fragonard remains in the hands of his descendants to this day. Following in the footsteps of their forefather, the perfumers draw visitors from around the world to Grasse, the historic home of this guardian of French Riviera traditions.<\/p>\n","protected":false},"author":2393,"featured_media":200529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Fragonard Perfumes: a century-old family story","_seopress_titles_desc":"Founded in 1926 by Eug\u00e8ne Fuchs, Fragonard remains in the hands of his descendants to this day.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[26310,26127,23171,24030,24191,23150],"class_list":["post-200532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-fragonard","tag-fragrance","tag-france-en","tag-international-en","tag-luxus-plus-mag-en-2","tag-perfume"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/2393"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=200532"}],"version-history":[{"count":5,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200532\/revisions"}],"predecessor-version":[{"id":200568,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200532\/revisions\/200568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/200529"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=200532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=200532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=200532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}