{"id":200472,"date":"2026-07-21T12:05:58","date_gmt":"2026-07-21T10:05:58","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=200472"},"modified":"2026-07-21T12:06:52","modified_gmt":"2026-07-21T10:06:52","slug":"luxus-magazine-the-little-story-of-charvet-from-19th-century-lingerie-to-matthieu-blazys-runway","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-the-little-story-of-charvet-from-19th-century-lingerie-to-matthieu-blazys-runway\/","title":{"rendered":"[LUXUS MAGAZINE] The little story of&#8230; Charvet, from 19th-century lingerie to Matthieu Blazy&#8217;s runway"},"content":{"rendered":"<h4>A paragon of discretion and a specialist in men\u2019s shirts, Maison Charvet made headlines in early July following its surprise acquisition by the fashion giant Chanel. Founded in 1838 and based on Place Vend\u00f4me (Paris) since 1877, the company crafts bespoke garments highly prized by politicians and celebrities around the world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>No advertisements, no online store, and no logo\u2014yet a reputation that stands the test of time. This is what defines <b>Maison Charvet<\/b>, in addition to its unparalleled expertise in crafting men\u2019s shirts. Early July, <b>the fashion world was taken by surprise to learn of its acquisition by Chanel<\/b>\u2014especially since the company had always refused to be absorbed by other groups.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CLhb-QzLszY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CLhb-QzLszY\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Charvet (@charvet_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Founded in 1838, Charvet was, until July 2, <b>owned by the Colban family<\/b>. In fact, it is Jean-Claude Colban and his sister Anne-Marie who welcome customers to the boutique at 28 Place Vend\u00f4me in Paris, offering them thousands of fabrics for their custom-made garments. Before the siblings took the reins of this historic address, it was their father, Denis Colban\u2014then a fabric supplier to the house\u2014<b>who bought the company from the Charvet descendants in the 1960s<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>Before the Colban era came the Charvet era. <b>Before Place Vend\u00f4me, there was Rue de Richelieu<\/b>, in the capital\u2019s 2nd arrondissement. In 1838, <b>Joseph-Christophe Charvet<\/b>\u2014whose father was in charge of curating <b>Napoleon I\u2019s<\/b> wardrobe\u2014opened his boutique, where he gained recognition for innovations such as the \u201cshoulder piece,\u201d which provided better support for the shirt, and for his turned-back, pleated collar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CGHgPZsFxXG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CGHgPZsFxXG\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Charvet (@charvet_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The following year, <b>the house became the official shirtmaker for the Jockey Club<\/b>, one of the world\u2019s most exclusive clubs. Little by little, Charvet established itself in the wardrobes of royalty, including those at Buckingham Palace and that of Edward VII. From Charles Baudelaire to Robert de Montesquiou, including Marcel Proust and <b>Winston Churchill<\/b>, the cream of 19th- and 20th-century society flocked to Place Vend\u00f4me, where the company had set up shop in 1877. Since 1982, at number 28 in the H\u00f4tel Gaillard de la Bou\u00ebxi\u00e8re, <b>the Charvet boutique has been the oldest luxury retailer operating at this<\/b> iconic Parisian location.<\/p>\n<p>&nbsp;<\/p>\n<h2>Craftsmanship above all<\/h2>\n<p>&nbsp;<\/p>\n<p>Even today, <b>it attracts celebrities from around the world within its walls<\/b>, including Nicolas Sarkozy, Kate Moss, Sofia Coppola, David Beckham, and Chlo\u00eb Sevigny. This is why Charvet stands out as something of an anomaly in an increasingly connected and commercialized world. To date, the brand has no other boutiques in France or anywhere else in the world, no website, and certainly no brand ambassadors or logos. <b>It\u2019s all about a culture of excellence and craftsmanship<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/magazine.luxus-plus.com\/en\/the-little-story-of-charvet-from-19th-century-lingerie-to-matthieu-blazys-runway\/\">Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n<p>&nbsp;<\/p>\n<p>Featured picture: \u00a9 Instagram charvet_official<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A paragon of discretion and a specialist in men\u2019s shirts, Maison Charvet made headlines in early July following its surprise acquisition by the fashion giant Chanel. Founded in 1838 and based on Place Vend\u00f4me (Paris) since 1877, the company crafts bespoke garments highly prized by politicians and celebrities around the world.<\/p>\n","protected":false},"author":2393,"featured_media":200515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"[LUXUS MAGAZINE] How did Charvet rise to the top of the shirtmaking industry?","_seopress_titles_desc":"Founded in 1838, Charvet crafts bespoke garments highly prized by politicians and celebrities around the world.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[23177,26120,24351,26301,22934,24191,23173,24529,26300],"class_list":["post-200472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-chanel-en","tag-charvet","tag-craftsmanship","tag-little-story","tag-luxury","tag-luxus-plus-mag-en-2","tag-paris-en","tag-petite-histoire-en","tag-shirt"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/2393"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=200472"}],"version-history":[{"count":3,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200472\/revisions"}],"predecessor-version":[{"id":200517,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200472\/revisions\/200517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/200515"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=200472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=200472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=200472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}