{"id":199997,"date":"2026-07-14T11:23:51","date_gmt":"2026-07-14T09:23:51","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=199997"},"modified":"2026-07-14T11:23:51","modified_gmt":"2026-07-14T09:23:51","slug":"olivier-rousteing-takes-over-as-creative-director-at-rabanne","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/olivier-rousteing-takes-over-as-creative-director-at-rabanne\/","title":{"rendered":"Olivier Rousteing takes over as Creative Director at Rabanne"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:34e5658e-1959-4d12-aeae-926d8175ea07-1\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:34e5658e-1959-4d12-aeae-926d8175ea07-1\" data-turn-id-container=\"request-WEB:34e5658e-1959-4d12-aeae-926d8175ea07-1\" data-testid=\"conversation-turn-5\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-3 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3d8fb079-5ec7-43f1-9425-eb7e8a449c56\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<h4>Rabanne announced on Tuesday the appointment of Olivier Rousteing as the brand\u2019s creative director. After fourteen years at Balmain, he succeeds Julien Dossena and will present his first collection in March 2027 during Paris Fashion Week.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Olivier Rousteing is starting a new chapter in his career at Rabanne<\/strong>. The French designer is joining the Spanish Puig Group\u2019s label as creative director, just a few months after leaving<strong> Balmain<\/strong>, where he held that position for fourteen years. He succeeds <strong>Julien Dossena<\/strong>, who had led Rabanne\u2019s creative direction for thirteen years.<\/p>\n<p>&nbsp;<\/p>\n<h2>A designer with a remarkable career<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Olivier Rousteing<\/strong> has established himself as one of the most influential figures in contemporary fashion. Appointed creative director of Balmain at just 25 years old, he profoundly transformed the image of the French fashion house by developing a highly recognizable aesthetic, accompanied by a strong social media presence.<\/p>\n<p>&nbsp;<\/p>\n<p>Indeed, over the course of his fourteen years at Balmain, he has become one of the most media-covered designers of his generation. His Instagram account now boasts no fewer than <strong>9.4 million followers<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Rabanne is banking on a new creative dynamic<\/h2>\n<p>&nbsp;<\/p>\n<p>For Puig, this appointment is expected to usher in a new phase of development. In the press release announcing the appointment, <strong>Ana Trias<\/strong>, president of the group\u2019s Prestige and Fashion brands, noted that Olivier Rousteing\u2019s ability to create fashion that celebrates \u201cself-confidence and personal expression\u201d made him a natural choice to lead Rabanne\u2019s future.<\/p>\n<p>&nbsp;<\/p>\n<p>The designer\u2019s challenge will be to continue the work already underway in fashion while strengthening alignment with the brand\u2019s beauty universe. Rabanne remains a strategic pillar of Puig. In 2023, the brand became the group\u2019s first to exceed <strong>one billion euros in annual revenue<\/strong>, driven in particular by the international success of its fragrances.<\/p>\n<p>&nbsp;<\/p>\n<h2>First collection expected in 2027<\/h2>\n<p>&nbsp;<\/p>\n<p>Olivier Rousteing reacted on his Instagram, describing the appointment as an \u201cimmense honor\u201d and stating his intention to build on the legacy of innovation left by Paco Rabanne while paying tribute to the work accomplished by his predecessor, Julien Dossena.<\/p>\n<p>&nbsp;<\/p>\n<p>His first collection for Rabanne will be unveiled in <strong>March 2027<\/strong> during Paris Fashion Week. This runway show will be closely watched by the industry, as it will mark the beginning of a new era for a fashion house that aims to strengthen its position in the luxury sector.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3d8fb079-5ec7-43f1-9425-eb7e8a449c56\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DawzFv7C6h6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DawzFv7C6h6\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Rabanne (@rabanne)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/after-14-years-at-the-helm-olivier-rousteing-steps-down-as-creative-director-of-balmain\/\">After 14 years at the helm, Olivier Rousteing steps down as creative director of Balmain<\/a><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>Featured photo : \u00a9 Getty Images<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rabanne announced on Tuesday the appointment of Olivier Rousteing as the brand\u2019s creative director. After fourteen years at Balmain, he succeeds Julien Dossena and will present his first collection in March 2027 during Paris Fashion Week.<\/p>\n","protected":false},"author":256,"featured_media":199995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Rabanne announced on Tuesday the appointment of Olivier Rousteing as the brand\u2019s creative director.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5239,24713],"tags":[23219,26213,24293,22934,22419,25867,26214,23444],"class_list":["post-199997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-careers","category-news-en","tag-balmain-en","tag-creative-director","tag-fashion","tag-luxury","tag-news-en","tag-nomination","tag-olivier-rousteing","tag-rabanne-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/199997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=199997"}],"version-history":[{"count":1,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/199997\/revisions"}],"predecessor-version":[{"id":199998,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/199997\/revisions\/199998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/199995"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=199997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=199997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=199997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}