<\/p>\n
<\/p>\n
Kering<\/strong> announced that Gucci<\/strong> and L\u2019Or\u00e9al<\/strong> have entered into an exclusive 50-year licensing agreement for the creation, development, and distribution of the Italian fashion house\u2019s fragrances and beauty products. Originally scheduled to take effect after the expiration of Gucci\u2019s contract with Coty<\/strong> in 2028, this new license will now take effect on July 1, 2027.<\/p>\n <\/p>\n <\/p>\n This development follows the decision by Gucci and Coty to move up the termination of their beauty licensing agreement by one year; the agreement was originally set to expire on June 30, 2028<\/strong>. Until the new agreement takes effect, Kering and L\u2019Or\u00e9al have indicated that they will work together to ensure a smooth transition and guarantee the continuity of Gucci Beauty\u2019s<\/strong> operations.<\/p>\n <\/p>\n The strategic alliance between Kering and L\u2019Or\u00e9al in the beauty and wellness sectors was announced in October 2025<\/strong> and finalized in March 2026<\/strong> following approval from competition authorities. This transaction included, in particular, L\u2019Or\u00e9al\u2019s acquisition of Kering Beaut\u00e9, as well as the granting of long-term licenses for several of the luxury group\u2019s brands.<\/p>\n <\/p>\n In addition to Gucci, L\u2019Or\u00e9al also secured exclusive fifty-year<\/strong> licenses to develop the fragrance and beauty businesses of the Bottega Veneta<\/strong> and Balenciaga<\/strong> houses.<\/p>\n <\/p>\n <\/p>\n For Kering, this partnership is expected to combine Gucci\u2019s international reputation and creative identity with L\u2019Or\u00e9al\u2019s expertise in research, innovation, and the global distribution of beauty products.<\/p>\n <\/p>\n Kering\u2019s CEO, Luca de Meo<\/strong>, believes that accelerating this timeline will allow both partners to more quickly embark on a new chapter for Gucci Beauty: \u201cThe agreement announced today creates value for each of the parties\u2014whether it\u2019s Gucci, L\u2019Or\u00e9al, or Coty. It accelerates the transition and allows Gucci and L\u2019Or\u00e9al to prepare, a year ahead of schedule, for the new chapter of Gucci Beauty. By bringing together two leading global players in luxury and beauty, we are creating the conditions to sustainably strengthen Gucci\u2019s reach, influence, and desirability across all generations and in all regions of the world<\/em>,\u201d he said.<\/p>\n <\/p>\n For his part, Cyril Chapuy<\/strong>, President of L\u2019Or\u00e9al Luxe, said: \u201cWelcoming Gucci Beauty into L\u2019Or\u00e9al Luxe is an honor and a perfect strategic fit. Gucci is an iconic house and a major cultural force that has rewritten the rules of modern luxury by combining a rich heritage with a unique and pioneering vision of fashion. The arrival of this iconic brand brings a unique and highly complementary creative energy to our portfolio. By merging Gucci\u2019s radical boldness with our global reach, we are laying the foundation for a brand poised to generate several billion euros in revenue<\/em>.\u201d<\/p>\n <\/p>\n <\/p>\nAn accelerated transition for Gucci Beauty<\/h2>\n
Leveraging the complementary strengths of the two groups<\/h2>\n