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An announcement that sets the record straight. For Damiani<\/b>, this acquisition goes far beyond a simple brand purchase. Historically specializing in jewelry, the Italian group is acquiring an internationally recognized Swiss watch manufacturer and expanding its reach into the strategic \u201chard luxury<\/b>\u201d segment, dominated by major players such as Richemont, LVMH, and the Swatch Group<\/b>. It is in this context that the Damiani Group intends to reaffirm its market position.<\/p>\n
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Officially announced on July 1, this planned sale is not a recent development: first mentioned in early 2026, it was announced that Richemont would sell 100% of its stake in the Baume & Mercier brand<\/b> to the Damiani Group during the summer of that same year.<\/p>\n
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After several months of regulatory procedures\u2014the financial terms of which were not disclosed\u2014the transaction was finalized on July 1. Thus, this transaction represents a significant opportunity for Damiani to strengthen its position on the international stage<\/b> in the face of fierce competition.<\/p>\n
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This acquisition marks a major step in diversification for Damiani, which specializes in jewelry through brands such as Damiani, Salvini, Bliss, and Calderoni.<\/b><\/p>\n
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By integrating Baume & Mercier, the Italian group is entering the Swiss watch manufacturing sector, a strategic segment of the luxury market. This move allows it to expand its offerings in \u201chard luxury\u201d\u2014highly sought-after items by a wealthy clientele, encompassing watches and jewelry\u2014and to offer a more integrated approach to its international clientele.<\/b><\/p>\n
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Thanks to this new acquisition, Damiani now boasts a diverse array of prestigious brands in its portfolio. Faced with industry giants such as Richemont, LVMH, and the Swatch Group, the group previously suffered from a less diversified portfolio and was therefore unable to compete.<\/p>\n
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By drawing on the watchmaking heritage of Baume & Mercier, founded in 1830, as well as the commercial synergies offered by its own distribution network\u2014notably the Rocca boutiques\u2014the Italian group hopes to expand its presence in international markets while gaining credibility in the world of high-end watchmaking.<\/b><\/p>\n
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With this acquisition, Damiani is not merely adding a new brand to its portfolio: above all, the group is equipping itself with a genuine strategic lever to scale up and assert its ambitions in the face of the major luxury conglomerates.<\/b><\/p>\n
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