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In just a few years, Innovist has established itself as one of the most dynamic players in the Indian beauty market thanks to a portfolio of digitally native brands such as Bare Anatomy<\/strong> in hair care and Chemist at Play<\/strong> in skincare. The company positions itself as science-driven, with a focus on ingredient transparency and a strong presence on digital channels and e-commerce. The founders will retain a minority stake and continue to lead the company alongside L\u2019Or\u00e9al India.<\/p>\n <\/p>\n <\/p>\n This acquisition goes beyond simply adding new brands to the French giant\u2019s portfolio. It is part of a broader strategy aimed at accelerating its growth in one of the world\u2019s most promising beauty markets. With a young population, rapidly rising purchasing power, and a high level of digital adoption, India is now attracting all the major international groups in the sector.<\/p>\n <\/p>\n For several years now, L\u2019Or\u00e9al has been expanding its initiatives in the country. In particular, the group has strengthened its innovation capabilities last january by launching a hub dedicated to Beauty Tech<\/strong> to develop solutions tailored to the specific characteristics of the Indian market. This initiative aims to better understand local expectations and accelerate the development of products designed for Indian consumers.<\/p>\n <\/p>\n The Innovist acquisition also illustrates a shift in the Indian beauty market. Long dominated by major international corporations and traditional brands, the market is now seeing the emergence of a new generation of local, digital, and highly specialized players. These startups are appealing to an urban customer base seeking more targeted products, backed by scientific evidence and distributed directly online.<\/p>\n <\/p>\n For L\u2019Or\u00e9al, the acquisition of Innovist thus serves as both a growth driver and a means of reaching these new consumers more quickly. It also marks the group\u2019s first acquisition in India since the purchase of Cheryl\u2019s Cosmeceuticals in 2013<\/strong>, a sign of the Indian market\u2019s growing strategic importance within the global beauty landscape.<\/p>\n <\/p>\nIndia, a strategic market for L’Or\u00e9al<\/h2>\n