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Alongside Claire Domergue<\/b>, editor-in-chief at Luxus +, Ga\u00eblle Castex<\/b>, training manager at Gemology<\/b>, Val\u00e9rie Leduc<\/b>, physician and co-founder of Maison \u00c9pig\u00e9n\u00e9tique<\/b>, and Marta Marcheva<\/b>, executive director at Sup de Luxe Paris<\/b>, explored the importance of the link between beauty and health, changing social norms, and the future of this market. In a world where mental health was declared a \u201cmajor national cause\u201d in 2025 by the government and reaffirmed as a policy priority in 2026.<\/p>\n
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Prioritizing health<\/h2>\n
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For the four experts, it is clear that a collective shift in awareness is underway. While in France, health was previously viewed primarily as a means of providing immediate treatment, it is now becoming increasingly preventive, according to Dr. Val\u00e9rie Leduc. \u201cCOVID has helped the French understand the importance of health, which has become a major issue.\u201d<\/p>\n
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\u201cThe ultimate luxury is not being beautiful but being healthy\u2014being at the peak of one\u2019s performance for as long as possible.\u201d<\/b> (…) \u201cBeauty is part of health; it helps us build self-esteem, and self-esteem helps generate positive energy,\u201d she added.<\/p>\n
<\/p>\n <\/p>\n This is a principle that cosmetics brands\u2014including the major luxury names\u2014should apply to their product lines, according to the speakers, especially since customers in this segment are \u201cmuch more aware of their health capital,\u201d stated Marta Marcheva.<\/p>\n <\/p>\n Gemology<\/b>, a specialist in mineral cosmetics, has, for example, made the trace elements naturally present in the body\u2014which are essential for its functioning\u2014the key ingredients in its products. \u201cToday, people no longer come for a single treatment but for comprehensive care at these establishments,\u201d explained Ga\u00eblle Castex.<\/p>\n <\/p>\n <\/p>\n \u201cBeauty is a balance between the body, health, and the environment.\u201d<\/b> \u201cA personalized and sustainable journey to achieve this goal is what was missing from brands\u2019 previous approach,\u201d noted Marta Marcheva. One of the challenges for the luxury sector is therefore to build customer loyalty by providing long-term support through a comprehensive care journey, the executive emphasized.<\/p>\n <\/p>\n \u201cThat\u2019s why \u2018you have to really know the patient\u2019\u201d<\/b> in the beauty sector, added Val\u00e9rie Leduc. In addition to this medical aspect, incorporating emotions into the experience is also essential, according to the four women, since today, \u201cwe\u2019ve moved beyond the brand\u2019s product alone,\u201d as Marta Marcheva put it.<\/p>\n <\/p>\n For example, a five-star hotel with a spa should no longer simply offer massages but tailor its services to the client\u2019s specific health concerns.<\/p>\n <\/p>\n While a doctor cannot practice within a commercial setting in France\u2014which includes a hotel spa\u2014the establishment can still benefit from a treatment protocol developed by a professional for the services it offers. In the cosmetics industry, too, \u201cpersonalization is a given,\u201d<\/b> assured Ga\u00eblle Castex. This industry must now \u201cbe much more transparent and not focus solely on meeting an immediate need,\u201d but rather concentrate on longevity, concluded the training manager at Gemology.<\/p>\n <\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/06\/20260617_130257-768x1024.jpg\" "\\"IMG_7459\\"")
The main challenge ? Personalization<\/h2>\n