<\/p>\n
<\/p>\n
The announcement dropped like a bombshell. According to AFP, the online shopping platform Shein<\/b> is set to acquire the American ready-to-wear brand Everlane. The giant has purchased the shares held by the private equity firm L Catterton, which is part of the luxury group LVMH and its CEO Bernard Arnault.<\/p>\n
<\/p>\n
The announcement has sparked outrage among consumers, as Everlane has championed responsible fashion and \u201cradical transparency\u201d<\/b> since its founding in the 2010s, as it still states on its website. While the value of the transaction has not been disclosed, the site Puck News<\/a> reports a valuation of $100 million.<\/p>\n <\/p>\n According to Everlane CEO Alfred Chang, the brand is \u201cfacing growing pressure in a rapidly evolving retail sector,\u201d especially since the company went into debt after borrowing $90 million in 2022<\/b>. The CEO nevertheless sought to reassure customers, promising that Everlane \u201cwill remain an independent brand, staying true to its values, its commitments to sustainability, and exceptional quality.\u201d<\/p>\n <\/p>\n A statement that did little to reassure the audience, as this is indeed a union of two opposing forces in the fashion industry. On one side, Shein, the Chinese giant criticized for producing disposable fashion<\/b> and for hosting third-party products on its \u201cmarketplace.\u201d The site had, in fact, been singled out and threatened with suspension by French authorities after the discovery of illegal products.<\/p>\n <\/p>\n On the other, Everlane, a champion of ethical fashion that prioritizes environmental preservation and employee rights. The brand still produces minimalist basics made from natural fabrics, with prices exceeding 100 euros for tops. Cotton T-shirts, meanwhile, are available for 45 euros when not on sale.<\/p>\n Founded by Michael Preysman and Jesse Farmer in 2010 in San Francisco, Everlane was once favored by celebrities such as Meghan Markle and Angelina Jolie<\/b>. In its early days, the brand operated a waiting list to ensure it could produce the right quantities, according to a report by a journalist from the American media outlet The Strategist<\/a>. The brand\u2019s waiting list had, in fact, become a victim of its own success, with 60,000 sign-ups.<\/p>\n <\/p>\n In 2014, with its growing influence, Everlane further established itself in the fashion landscape with a service delivering products within an hour of an order\u2014even before Amazon had thought of it, as noted by The Strategist.<\/p>\n <\/p>\n Then, a physical store opened in San Francisco and was accompanied by the launch of must-have products<\/b> such as the Martiniano Glove Shoes, the 90s Cheeky Jean, and the Court Sneaker.<\/p>\n <\/p>\n In February 2026, the American press announced that Everlane was now available on Amazon. \u201cWe didn\u2019t understand that decision at the time. Looking back, it could have been a call to potential investors,\u201d said the journalist from The Strategist.<\/p>\n <\/p>\nWater and Fire<\/h2>\n
Flagship products and services<\/h2>\n