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For the first time in its history, the prestigious brand of the Accor<\/strong><\/a> group is entering the world of ultra-luxury Alpine hospitality. Nestled in the heart of the highly exclusive Jardin Alpin in Courchevel 1850<\/strong>, this future ski-in, ski-out retreat aims to combine Raffles\u2019 timeless elegance with the understated art de vivre of the French Alps<\/strong>. This arrival also confirms the rise of mountain resorts as new four-season lifestyle destinations.<\/p>\n <\/p>\n <\/p>\n For several years now, Courchevel 1850<\/strong> has been about more than just skiing. The Savoyard resort has established itself as one of the most desirable destinations for European luxury, combining Michelin-starred cuisine, boutiques from leading fashion houses, ultra-premium hotels and an international social scene<\/strong>. Nestled within the Trois Vall\u00e9es \u2013 the world\u2019s largest interconnected ski area \u2013 Courchevel attracts a cosmopolitan clientele seeking exclusive experiences that blend sport, wellness and discretion.<\/p>\n <\/p>\n It is against this backdrop that Raffles has chosen to establish its first Alpine property<\/strong>. This is by no means a trivial choice for a brand historically associated with major capitals and iconic destinations such as Raffles Singapore<\/strong>, Raffles London<\/strong> at The OWO<\/strong>, and Le Royal Monceau<\/strong> \u2013 Raffles Paris. With Courchevel, the group is continuing its strategy of expanding into the world\u2019s most prestigious holiday destinations.<\/p>\n <\/p>\n <\/p>\n The future Raffles Courchevel will feature just 50 rooms and suites<\/strong>, confirming its commitment to an intimate and ultra-personalised experience<\/strong>. Situated within the highly sought-after Jardin Alpin, the property will enjoy panoramic views of the Tarentaise Valley and direct access to the slopes. Most rooms will feature private balconies overlooking the snow-capped peaks.<\/p>\n <\/p>\n In terms of architecture and design, the project brings together two renowned names: the JMV architectural firm<\/strong> and the Monegasque duo Humbert & Poyet<\/strong> for the interiors. Their sophisticated and contemporary aesthetic is set to breathe new life into the concept of mountain luxury, moving away from overly traditional Alpine conventions.<\/p>\n <\/p>\n The gastronomic experience<\/strong> will also take centre stage, with several dining areas, a tea lounge, a signature bar and two restaurants opening onto winter gardens and vast panoramic terraces<\/strong>. A spa with a swimming pool, thermal areas, a fitness centre and treatments inspired by the science of longevity<\/strong> will complete this vision of high-altitude well-being.<\/p>\n <\/p>\n <\/p>\n Raffles\u2019 arrival in Courchevel illustrates a fundamental trend: the Alps are becoming a strategic battleground for major international hotel brands<\/strong>. Following the recent openings of new ultra-luxury establishments in the French and Swiss Alps, hotel groups are now targeting a wealthy clientele seeking exclusive experiences all year round.<\/p>\n <\/p>\n Alpine luxury is no longer confined to the winter season<\/strong>. Wellness, fine dining, cultural events, premium hiking and experiential tourism<\/strong> now enable high-end resorts to attract an international clientele all year round<\/strong>. In line with this, Courchevel is continuing its transformation into a global lifestyle destination, capable of rivalling certain iconic seaside resorts.<\/p>\n <\/p>\n <\/p>\n With this opening scheduled for 2028, Raffles Hotels & Resorts<\/strong><\/a> will have six properties in Europe<\/strong>. Following London, Paris, Warsaw and Istanbul<\/strong>, the brand is pursuing a measured yet strategic expansion, prioritising destinations with significant heritage and emotional value. The forthcoming opening of Raffles Lake Como in 2027<\/strong> will also strengthen this European presence, which is focused on experiential and cultural luxury.<\/p>\n <\/p>\nCourchevel 1850, the new epicentre of international luxury<\/strong><\/h3>\n
An alpine retreat designed by Humbert & Poyet<\/strong><\/h3>\n
The luxury hotel industry\u2019s push into the mountains<\/strong><\/h3>\n
Raffles continues its European expansion<\/strong><\/h3>\n