{"id":196583,"date":"2026-05-12T23:38:02","date_gmt":"2026-05-12T21:38:02","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=196583"},"modified":"2026-05-12T23:43:10","modified_gmt":"2026-05-12T21:43:10","slug":"burberry-enters-the-sportswear-market","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/burberry-enters-the-sportswear-market\/","title":{"rendered":"Sportswear: the next phase of the Burberry Forward recovery plan"},"content":{"rendered":"

After expanding its outerwear offerings beyond just the trench coat as part of its successful \u201cForward\u201d restructuring plan, Burberry is launching its first-ever sportswear line. This collection combines style, comfort, and well-being\u2014key priorities for Gen Z.<\/h4>\n

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Riccardo Tisci may have embraced<\/b>, during his tenure as creative director (March 2018 \u2013 late September 2022), a punk aesthetic with urban and athletic influences, but Burberry had never before developed a sustainable sportswear line.<\/b><\/p>\n

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With Burberry Activewear<\/b>, that has now changed. It took the brand 170 years to take the plunge. In line with its revitalization plan<\/b>, the brand with the equestrian knight logo designed this new lifestyle collection to place it \u201cin the House\u2019s tradition of sports and outdoor wear.\u201d<\/b><\/p>\n

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Sports Wardrobe Essentials<\/h2>\n

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Burberry Activewear offers sports essentials and lightweight layering pieces<\/b>, ranging from workout tops, joggers, and leggings to hooded jackets and vests<\/b>, in a palette of shades dear to Burberry<\/b>\u2014namely beige, of course, but also black, charcoal gray, and Knight blue.<\/p>\n

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Designed to move with you, the collection\u2014at the intersection of style and functionality<\/b>\u2014is crafted from soft, lightweight, and breathable fabrics<\/b> to ensure natural comfort all day long.<\/p>\n

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\"burberry
\u00a9 <\/span>Burberry<\/figcaption><\/figure>\n

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True to its quintessentially British identity, Burberry highlights several visual details rediscovered by the current creative director<\/b>\u2014since September 2022\u2014and former Bottega Veneta designer, Daniel Lee<\/b>, such as the Check tartan pattern<\/b> and its second historic logo, the equestrian knight<\/b>. The latter is rendered in a reflective version.<\/p>\n

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Burberry is thus the latest luxury brand to launch a more sporty line<\/b>. Most recently, it was the American high-end lingerie brand Fleur du Mal that ventured into this now-essential realm.<\/p>\n

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Read more > Lingerie: Fleur du Mal ventures into the world of sportswear<\/a><\/p>\n

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Featured photo: \u00a9 Burberry<\/p>\n","protected":false},"excerpt":{"rendered":"

After expanding its outerwear offerings beyond just the trench coat as part of its successful \u201cForward\u201d restructuring plan, Burberry is launching its first-ever sportswear line. This collection combines style, comfort, and well-being\u2014key priorities for Gen Z.<\/p>\n","protected":false},"author":507,"featured_media":196581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Burberry waited until its 170th anniversary to launch Burberry Activewear, its very first sportswear line.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5868],"tags":[23258,24134,22419,23393],"class_list":["post-196583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-retail","tag-burberry-en","tag-mode-et-maroquinerie-en","tag-news-en","tag-sport-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/196583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=196583"}],"version-history":[{"count":3,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/196583\/revisions"}],"predecessor-version":[{"id":196590,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/196583\/revisions\/196590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/196581"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=196583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=196583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=196583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}