{"id":196540,"date":"2026-05-12T16:10:50","date_gmt":"2026-05-12T14:10:50","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=196540"},"modified":"2026-05-12T16:10:50","modified_gmt":"2026-05-12T14:10:50","slug":"roland-garros-2026-how-accor-is-turning-the-tournament-into-an-immersive-experience","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/roland-garros-2026-how-accor-is-turning-the-tournament-into-an-immersive-experience\/","title":{"rendered":"Roland-Garros 2026: How Accor Is Turning the Tournament Into an Immersive Experience "},"content":{"rendered":"

Roland-Garros returns on May 18, 2026. To celebrate the iconic tennis tournament, its partner ALL Accor is transforming its hotels into Roland-Garros-inspired destinations and inviting members to experience the sporting event through a luxury lens.<\/h4>\n

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From May 18 to June 7, 2026, Roland-Garros returns to Porte d\u2019Auteuil for a new edition of the Parisian Grand Slam. Beyond sport itself, the tournament has become a global showcase for partner brands benefiting from its international visibility and from the growing intersection between luxury and sport.<\/p>\n

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With more than 45 hotel brands in its portfolio, Accor \u2014 official partner of the tournament \u2014 alongside brands such as Lacoste, Delsey and Lancel (all present in the official store), is multiplying activations around the event in order to extend the experience far beyond the courts and cater to tennis-loving luxury consumers.<\/p>\n

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Accor Hotels Transformed Into Roland-Garros Destinations<\/h2>\n

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For the second consecutive year, several Accor properties are adopting the visual identity of Roland-Garros.<\/p>\n

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In Paris, Le Royal Monceau \u2013 Raffles Paris becomes the centerpiece of the activation. The palace hotel has been entirely reimagined around the codes of the tournament, with a scenography inspired by clay courts, glass and light. The lobby features a mobile art installation placed on a clay-colored base, while the inner courtyard has been transformed into a Roland-Garros-inspired court complete with a net and umpire chair crafted from dichroic glass. Throughout the corridors, a gallery of translucent portraits celebrates the \u201cMusketeers\u201d and the tournament\u2019s archives dating back to 1928.<\/p>\n

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