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On one hand, a 20-year-old figure skating prodigy<\/b> who has already distinguished herself with exceptional awards and is instantly recognizable by her signature striped hair<\/b>\u2026<\/p>\n
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On the other, a prestigious House founded in 1854, renowned for its high-quality leather goods and fashion, whose Monogram<\/b> checkerboard pattern is one of the most famous (and copied) in the world\u2026.<\/p>\n
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Louis Vuitton, the flagship brand of the LVMH group<\/b>, has just officially announced the appointment of American figure skater Alysa Liu<\/b> as its new Ambassador<\/b>, describing her as \u201can iconic figure in international figure skating.\u201d<\/p>\n
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\u201cThrough this unprecedented partnership, the House celebrates the elegance of movement, sporting excellence, and creative boldness,\u201d explains Louis Vuitton in a press release, before describing Alysa Liu as \u201ca champion recognized for her precocious talent and unique style<\/b>,\u201d embodying \u201ca new generation of athletes: determined, expressive, and resolutely modern.\u201d<\/p>\n
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Alysa Liu will appear in an exclusive campaign, \u201cunveiled internationally starting September 15, 2026<\/b> on the House\u2019s digital platforms as well as in a selection of prestigious media outlets.\u201d<\/p>\n
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\u201cInspired by the grace of skating and the precision of movement,\u201d this campaign \u201cwill highlight a selection of the House\u2019s iconic and contemporary pieces\u201d and illustrate \u201cthe convergence of performance and craftsmanship.\u201d*<\/p>\n
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Pietro Beccari, the House\u2019s CEO<\/b>, says he and his teams are delighted \u201cto welcome Alysa Liu into the Louis Vuitton universe,\u201d as she \u201cembodies an inspiring vision of pushing one\u2019s limits and creativity.\u201d<\/p>\n
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\u201cThis collaboration is part of Louis Vuitton\u2019s commitment to supporting individuals who redefine the codes of their discipline,\u201d the House further explains in the press release.<\/p>\n
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And indeed, despite her young age, Alysa Liu has already achieved a career that is both exceptional and unconventional.<\/p>\n
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Born in California on August 8, 2005, she made figure skating history on February 19, at the Milan-Cortina Winter Olympics, by winning two gold medals.<\/b><\/p>\n
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In addition to a title in the team event<\/b> with the U.S. team, she won over the judges in the women\u2019s individual figure skating<\/b> competition with her free skate set to Donna Summer\u2019s \u201cMacArthur Park Suite.\u201d She thus gave the United States its first Olympic title in this discipline since 2002.<\/p>\n
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Before this double triumph, the young woman had already demonstrated her extreme precocity and brilliance in her discipline.<\/p>\n
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Having started skating at the age of five, she competed in her first national championship at age 10 before becoming, at age 13, the youngest U.S. champion of all time<\/b>. She distinguished herself both technically\u2014as the first American to land a quadruple jump in competition and to combine it with a triple Axel in a program\u2014and through her highly expressive style and artistic freedom.<\/p>\n
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A series of new accolades followed, notably as a two-time U.S. national champion in 2019 and 2020<\/b>\u2026<\/p>\n
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Demonstrating her strong personality, she decided to retire in 2022, at the age of just 16<\/b>, eager to reconnect with the life of teenagers her age\u2026<\/p>\n
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But her passion for the ice prompted her to make a comeback two years later.<\/p>\n
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She was absolutely right: this time, she distinguished herself at the top by winning the title of World Champion in 2025<\/b>, in Boston. And in 2026, as a double gold medalist at the Winter Olympics\u2026<\/p>\n
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But Alysa Liu isn\u2019t just a skating prodigy.<\/p>\n
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She also demonstrates a keen sense of style<\/b>, never hesitating to break with convention, as evidenced by her famous and unique striped hair<\/b>. A hairstyle with quite a story: every year, she adds a bleached blonde streak to it!<\/p>\n
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When it comes to fashion, she\u2019s just as unconventional, preferring asymmetrical silhouettes paired with leopard-print tights<\/b> over the usual tight, sequined dresses typical of her sport.<\/p>\n
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In the city, she adopts a \u201calt-grunge\u201d style, very Gen Z<\/b>, which is also distinctive, pairing graphic T-shirts, fishnet stockings, and chunky boots in black, red, and camouflage prints.<\/p>\n
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To attend the Louis Vuitton Women\u2019s Fall-Winter 2026 fashion show<\/b> last March, she chose a casual jacket-and-wide-leg-pants ensemble, the brown Speedy Patch Denim<\/b>, accessorized with the Squire East West<\/b> bag in Monogram canvas.<\/p>\n
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But she also opted for a sexier look a few weeks later at the Vanity Fair Oscars 2026 after-party<\/b>, wearing a short black dress with broad shoulders, embroidered with charcoal-gray beads by Louis Vuitton<\/b>. Before wearing, for the Met Gala<\/b> on May 5, a very feminine deep red strapless dress<\/b> featuring a skirt with multiple ruffles in satin and tulle\u2026 once again designed by LVMH\u2019s flagship house.<\/p>\n
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It\u2019s clear that social media is crazy about this young woman who is both very much in tune with her time and capable of following her instincts.<\/p>\n
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After the Olympics, Alysa Liu had 8.3 million followers on Instagram<\/b>, where she shares her life both during and outside of competitions\u2026.<\/p>\n
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And on TikTok<\/b>, there are countless reimagined videos of her figure skating routines, even though the skater doesn\u2019t have an account there!<\/p>\n
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A charisma that will allow Louis Vuitton to touch the hearts of many of the athlete\u2019s young fans\u2026<\/p>\n
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