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After Los Angeles in March, Shanghai in April, and before Paris in June and Monaco in September, Luxe Pack<\/b>, the international trade show dedicated to luxury packaging, continues its annual tour with New York<\/b>.<\/p>\n
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This new edition<\/b> in the Big Apple promises once again to be rich in innovations and encounters<\/b>, but above all, it takes on a whole new dimension this year thanks to its symbol, the Statue of Liberty.<\/p>\n
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Indeed, 2026<\/b> marks the 250th anniversary of U.S. independence<\/b> and, at the same time, the 250th anniversary of Franco-American diplomatic relations<\/b>.<\/p>\n
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On this occasion, two key figures in the French luxury sector<\/b> will participate in a talk organized by Luxus Plus: St\u00e9phane Blanchard, President of Chanel<\/b> for the U.S. region and ambassador for the Comit\u00e9 Colbert, and Marta Marcheva, Executive Director of Sup de Luxe Paris<\/b>.<\/p>\n
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For this exceptional edition, Luxe Pack New York is rolling out the red carpet for the 250th anniversary of Franco-American relations<\/b>, ahead of<\/b> the<\/b>\u201cHidden Treasures\u201d exhibition organized at The Shed by the association representing French luxury<\/b><\/a>, which will open on May 26, bringing with it some sixty luxury Houses and their American archives.<\/p>\n <\/p>\n Among these fashion houses, how could we fail to mention Chanel<\/b>, which, as early as 1920,<\/b> flooded New York with its No. 5 perfume<\/b> and, by 1930, had opened its first retail outlets in the United States<\/b>, thereby establishing itself in American high society.<\/p>\n <\/p>\n That is why, on May 7 at 2 p.m.<\/b> (8 p.m. Paris time), founder and editor-in-chief Claire Domergue<\/b> will lead a 40-minute panel discussion in English at the Javits Center conference center<\/b> to discuss \u201cFrenchness\u201d<\/b> (or the French spirit).<\/p>\n <\/p>\n This \u201cje-ne-sais-quoi,\u201d as the Americans say\u2014which, from Parisian style to the art of living, heritage, and craftsmanship<\/b>, constitutes a cocktail of timeless cultural markers that continue to fascinate across the Atlantic.<\/b><\/p>\n <\/p>\n But beyond this cultural and aesthetic aspect, \u201cFrenchness\u201d is also a certain idea of luxury<\/b>, less ostentatious but more intellectual, refined, and rooted in heritage.<\/b><\/p>\n <\/p>\n It rests on these five pillars<\/b>: expertise, curated rarity, culture, and storytelling<\/b>, not to mention timelessness and discretion<\/b>.<\/p>\n <\/p>\n These values are also shared by the educational approach of Sup de Luxe Paris<\/b>, which trains future luxury professionals on an international scale.<\/p>\n <\/p>\n Titled \u201cThe Best of Frenchness: How to Draw Inspiration from the French Luxury Brand Model Without Copying It\u201d<\/b>, the panel will feature St\u00e9phane Blanchard, President of Chanel for the U.S. market<\/b>, and Marta Marcheva, Executive Director of Sup de Luxe Paris.<\/b><\/p>\n <\/p>\n This exceptional talk will take place at the heart of the Luxe Pack New York program, where 5,000 visitors are expected.<\/b><\/p>\n <\/p>\n Conference: \u201cPromoting, Protecting, and Developing an Iconic Luxury Brand in the United States: The Emblematic Example of the Cultural Influence of French Brands<\/em>\u201d<\/p>\n Featuring: St\u00e9phane Blanchard, President of Chanel and Ambassador of the Comit\u00e9 Colbert for the United States region, and Marta Marcheva, Executive Director of Sup de Luxe Paris.<\/p>\n May 7 at 2:00 p.m.<\/p>\n Javits Center, New York<\/p>\n <\/p>\nPractical Information<\/h4>\n