{"id":195716,"date":"2026-04-29T07:00:13","date_gmt":"2026-04-29T05:00:13","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=195716"},"modified":"2026-04-29T10:34:26","modified_gmt":"2026-04-29T08:34:26","slug":"hailee-bieber-shines-in-color-in-saint-laurents-tangerine-temptation-campaign","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hailee-bieber-shines-in-color-in-saint-laurents-tangerine-temptation-campaign\/","title":{"rendered":"Hailey Bieber Shines in Color in Saint Laurent\u2019s \u201cTangerine Temptation\u201d Campaign"},"content":{"rendered":"

Starting out as simply a \u201cfriend of the House\u201d in 2024, American model and entrepreneur Hailey Bieber has quickly established herself as a familiar face for Saint Laurent. Today, she stars in the House\u2019s summer campaign\u2026 for the first time in color, set in a California penthouse that painter David Hockney would have been proud of.<\/h4>\n

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Summer will be colorful or it won\u2019t be at all.<\/p>\n

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That, at least, is the promise of the \u201cTangerine Temptation\u201d<\/b> Spring 2026<\/strong> campaign<\/b> by Saint Laurent<\/b>.<\/p>\n

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In a highly cinematic setting<\/b>, the House entrusts its friend-turned-ambassador\u2014the magnetic, neon-hued embodiment of the Saint Laurent woman<\/b>\u2014to the keen eye of the fashion world\u2019s beloved photographer, Nadia Lee Cohen<\/b>.<\/p>\n

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A glow that lights up the screen<\/h2>\n

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With \u201cTangerine Temptation,\u201d the House abandons its melancholic monochrome filters for a technicolor energy<\/b>, yet one that remains fully aligned with the vision of the Saint Laurent woman<\/b>\u2014at once sensual, cold, authoritative, and distant, as envisioned by Anthony Vaccarello<\/b>. A signature style that blends seamlessly with this film noir-inspired setting<\/b>, complete with its femme fatales, intricate plots, and pretense.<\/p>\n

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\u00a9 <\/span>Saint Laurent<\/figcaption><\/figure>\n

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It is also a woman, Nadia Lee Cohen, who turns her lens here to an authentic it-girl and loyal fan of the house: Hailey Bieber<\/b>.<\/p>\n

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The young woman didn\u2019t just pull off a viral color heist<\/b> with her Lemontini yellow<\/b> last summer through her successful beauty brand: she set the Coachella<\/b> music and arts festival ablaze, sparking a full-blown \u201cBieberchella\u201d craze. Her vintage 1998 Dior slip dress<\/b> reignited the trend of wearing nightgowns in the city as a full-fledged garment.<\/p>\n

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But rather than the arid desert of Indio, on the outskirts of Los Angeles, the 29-year-old finds herself here with Lina Zhang and Jake Hodder in an aspirational, quintessentially summery setting<\/b> in the shade of Art Deco-style West Coast villas with pools.<\/b><\/p>\n

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In this new iteration of the Saint Laurent woman, Anthony Vaccarello, who has led the creative direction since April 2016, favors a wardrobe that highlights tailoring and retro glamour<\/b>.<\/p>\n

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As for the tangerine\/<\/strong>mandarin touch<\/b> promised by the title of the visual campaign, it manifests itself as much in the setting sun\u2019s glow as in<\/b> the trim of a one-piece swimsuit<\/b>.<\/p>\n

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\u00a9 <\/span>Saint Laurent<\/figcaption><\/figure>\n

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It-girl of her time<\/h2>\n

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Named \u201cfriend of the House\u201d in 2024<\/b>, the young woman quickly made her presence felt at the brand\u2019s runway shows<\/b> before gracing three campaigns (Summer 2024, Fall 2025, and Spring 2026)<\/b> with her silhouette. The year 2026<\/b> definitively established her as Saint Laurent\u2019s muse.<\/b><\/p>\n

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\u00a9\u00a0Saint Laurent<\/figcaption><\/figure>
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A leading figure in fashion<\/b>, she is credited with popularizing the \u201cclean girl\u201d aesthetic<\/b> (glowy skin, minimalist looks) as well as her ability to pair tailoring with basics (blazers, jeans, slip dresses). And that\u2019s not all: her 58.1 million Instagram followers scrutinize her makeup, her hairstyles, and her \u201990s-inspired outfits.<\/b><\/p>\n

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\u00a9 Saint Laurent<\/figcaption><\/figure>\n

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As part of a high-profile couple with pop singer Justin Bieber<\/b>, Hailey Bieber embodies a model of success, at the intersection of fashionista, influencer, and entrepreneur.<\/strong> In this final role, the American wears many hats within her beauty brand Rhode<\/b>, presenting herself on social media under the triple title of founder, CEO, and chief innovation officer.<\/b> Last June, her company was acquired by e.l.f. Beauty for $1 billion.<\/p>\n

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