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Want to learn all about the secrets of French luxury? On April 28, the Comit\u00e9 Colbert, the association bringing together key players in the French luxury sector, will host a webinar<\/b> exploring the inner workings of this industry.<\/p>\n
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From 2:00 PM to 6:00 PM, experts from leading fashion houses and creative institutions will take the stage to discuss the global influence of French luxury<\/b>.<\/p>\n
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These sessions will begin with a presentation by B\u00e9n\u00e9dicte \u00c9pinay, General Delegate of the Comit\u00e9 Colbert<\/b> and Alexis Mourot, CEO of the Christian Louboutin shoe house<\/b>. Together, they will explore how and why luxury companies think collectively to make their mark.<\/p>\n
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Other aspects of the industry will then be explored. For instance, the conference on the balance between heritage, creativity, and a company\u2019s appeal will be presented by H\u00e9l\u00e8ne Poulit-Duquesne, CEO of Boucheron<\/b>. The way tradition inspires French creativity will be highlighted by Cyrille Vigneron, Director of Philanthropy and Culture at Cartier<\/b> and by Priscilla Royer, Artistic Director of Maison Michel<\/b>.<\/p>\n
The afternoon will also feature a presentation on the institutional model of French luxury companies by Olivier Gabet, Director of the Department of Decorative Arts at the Louvre Museum<\/b>. The enduring influence of Paris Fashion Week<\/b> on the international scene will be addressed by Pascal Morand, Executive President of the French Federation of Couture<\/b> and S\u00e9verine Merle, CEO of Maison Celine<\/b>.<\/p>\n
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This series of presentations will continue with a discussion on the integration of new technologies with tradition led by Gonzague de Pirey, Director of Omnichannel and Data at LVMH<\/b> and Jo\u00eblle de Montgolfier, Vice President of Consumer Goods, Retail, and Luxury at Bain & Company<\/b>. This will be followed by a presentation on corporate environmental responsibility featuring Pierre-Alexandre Bapst, Director of Sustainable Development at the Herm\u00e8s Group<\/b> and Laurence Barr\u00e8re, Director of Sustainable Finance at Kering<\/b>.<\/p>\n
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The webinar will conclude with remarks by Maud Alvarez-Pereyre<\/b>, Director of Human Resources at the LVMH Group, and Donna Jean, Vice President of Human Resources at the Richemont Group Americas<\/b>. They will discuss the qualities required of candidates who wish to join a French luxury house<\/a>.<\/p>\n <\/p>\n In conjunction with the exhibition \u201cHidden Treasures, 250 Years of Franco-American Luxury Stories,\u201d<\/b> the presentation of a study conducted between August 2025 and January 2026 by the American consulting firm The Heart Monitors<\/b> revealed a \u201cdeep emotional connection to France\u201d among 600 American consumers<\/b> aged 18 to 60 who had purchased French products, according to the Comit\u00e9 Colbert.<\/p>\n <\/p>\n \u201cFor this audience, \u2018Frenchness\u2019 is not perceived as an unattainable ideal, but as an accessible form of sophistication that enriches their daily lives,\u201d stated the association of luxury industry players.<\/p>\n <\/p>\n According to the survey, 46% of American consumers<\/b> stated that their perception of French products remained unchanged <\/b>despite the tariff increases implemented by Donald Trump.<\/p>\n <\/p>\n \u201cFrance remains the country whose products are most considered \u2018worth buying\u2019 (61% favorable opinions),<\/b> closely followed by Italy (57%),\u201d stated the Comit\u00e9 Colbert, adding that \u201cthese results suggest that economic pressure is leading more to marginal reflection than to outright rejection or a weakening of consumer desire.\u201d<\/p>\n <\/p>\n Register for the webinar by clicking here<\/a><\/p>\n <\/p>\n