{"id":194526,"date":"2026-04-16T19:46:45","date_gmt":"2026-04-16T17:46:45","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=194526"},"modified":"2026-04-18T12:11:27","modified_gmt":"2026-04-18T10:11:27","slug":"watches-and-wonders-how-chanel-is-making-its-mark-in-the-watch-industry","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/watches-and-wonders-how-chanel-is-making-its-mark-in-the-watch-industry\/","title":{"rendered":"Watches and Wonders: How Chanel is making its mark in the watch industry"},"content":{"rendered":"

For Watches & Wonders, the Parisian fashion house has chosen to expand its watchmaking universe with a collection inspired by board games and new iterations of its iconic J12, breaking free from convention.<\/h4>\n

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A must-attend event in the world of fine watchmaking, the Watches & Wonders fair provides the perfect opportunity to showcase new releases and feats of ingenuity<\/b>.<\/p>\n

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Historically linked to the world of fashion and accessories, Chanel<\/b> nevertheless makes a major splash with a unique, playful jeweled piece, the Coco Game<\/b>. Transcending the realm of watchmaking alone, this ultra-luxury chessboard<\/b> has the merit of catching the eye and generating buzz ahead of the event.<\/p>\n

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This one-of-a-kind piece is part of a collection of fourteen models inspired by the world of play, ranging from board games to video games.<\/b><\/p>\n

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Chess and Tweed<\/h2>\n

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At the heart of Chanel\u2019s creative watchmaking vision lie the iconic codes of the House<\/b>, and particularly Gabrielle Chanel<\/b>. Under the guidance of its Design Studio, she takes on various forms: adecorative dial motif rendered in bas-relief or pixel art, a chess queen, or a 3D sculpture on a finely jeweled long necklace.<\/b><\/p>\n

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The key seems to be shaking off that overly serious vibe<\/b> that can intimidate the younger generation and playing with the founder\u2019s iconic image<\/b>.<\/p>\n

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Indeed, Arnaud Chastaingt, Director of Chanel\u2019s Watch Design Studio<\/b>, has chosen to launch a brand-new collection titled Chanel Coco Game<\/b>, inspired by the world of games.<\/b> No fewer than fourteen timepieces<\/b> thus echo the House\u2019s signature codes\u2014the<\/b> line, black, and white<\/b>.<\/p>\n

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\u00a9 <\/span>Chanel<\/figcaption><\/figure>\n

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The highlight of this collection\u2014or perhaps its primary inspiration\u2014is the Coco Game, which is first and foremost a chessboard set with over 110 carats of diamonds<\/b>. It showcases the House\u2019s exceptional craftsmanship<\/b>, particularly its tweed-inspired diamond setting<\/b>. The sole pawn bearing Gabrielle Chanel\u2019s likeness is adorned with a dress entirely set with diamonds, which perfectly replicate the texture of this fabric\u2014dear to Gabrielle Chanel and borrowed from the sportswear and menswear wardrobe\u2014through a horizontal and vertical mesh pattern. This technique is set to be patented soon. The chessboard itself required no less than 900 hours of gem-setting<\/b>.<\/p>\n

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\u00a9 <\/span>Chanel<\/figcaption><\/figure>\n

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J12 Unbound by Case Sizes<\/h2>\n

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A true watchmaking icon<\/b>, the J12<\/b> was unveiled in 2000<\/b>. Embodied by a unique and minimalist vision, it was first released in black before expanding to a white version in 2023. However, it has consistently retained its material, which was avant-garde for its time: ceramic<\/b>.<\/p>\n

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\u00a9 Chanel<\/figcaption><\/figure>\n

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Seven times stronger than steel<\/b>, it offers unmatched resistance to abrasion over time. Despite its strength, the ceramic of the J12 offers a surprising smoothness thanks to diamond-powder polishing.<\/p>\n

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After a version that swapped its traditional monochrome look for blue in 2025, the House\u2019s iconic unisex timepiece continues its journey, with its sights set on the stars, entering a realm literally free from the constraints of case sizes<\/b> this year.<\/p>\n

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Thus, two new sizes<\/b> are making their debut: the 28mm and the 42mm.<\/b><\/p>\n

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\u00a9 Chanel<\/figcaption><\/figure>\n

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In addition, the J12 Superleggera<\/b> benefits from a more refined reinterpretation courtesy of the Chanel design studio. For the first time, the ceramic case of the J12<\/b> takes on a more casual look with a flexible black rubber strap<\/b>, textured and edged like a grosgrain ribbon. In each case, we find what constitutes the very essence of the J12 collection<\/b>, namely the balance of proportions and the sophistication of the finishes.<\/b><\/p>\n

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As for whether Chanel has what it takes to be among the great watchmakers, the answer lies in its creative process, with watches designed on Place Vend\u00f4me<\/b> and assembled at the Chanel Watch Manufacture in La Chaux-de-Fonds, Switzerland.<\/strong> Thus, to compete with the greatest watchmakers, Chanel seems to have found the solution: a subtle blend of exceptional craftsmanship and creativity<\/b>, not to mention\u2014given the gravity of the times\u2014a touch of humor<\/b>, a key factor in winning over younger generations.<\/p>\n

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Read more > Chanel Wins the First Monaco Grand Prix de la Haute Joaillerie<\/a><\/p>\n

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Featured Photo: \u00a9 <\/span> Chanel<\/p>\n","protected":false},"excerpt":{"rendered":"

For Watches & Wonders, the Parisian fashion house has chosen to expand its watchmaking universe with a collection inspired by board games and new iterations of its iconic J12, breaking free from convention.<\/p>\n","protected":false},"author":507,"featured_media":194523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"For Watches and Wonders, Chanel unveils a watch collection inspired by the world of gaming, as well as a J12 collection that breaks free from conventional proportions.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5874],"tags":[23177,22394,24005],"class_list":["post-194526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-innovation-en","tag-chanel-en","tag-focus-en","tag-horlogerie-joaillerie-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/194526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=194526"}],"version-history":[{"count":6,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/194526\/revisions"}],"predecessor-version":[{"id":194659,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/194526\/revisions\/194659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/194523"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=194526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=194526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=194526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}