{"id":193572,"date":"2026-04-07T22:39:46","date_gmt":"2026-04-07T20:39:46","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=193572"},"modified":"2026-04-07T22:45:20","modified_gmt":"2026-04-07T20:45:20","slug":"katy-perry-looks-great-in-her-balenciaga-sneakers","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/katy-perry-looks-great-in-her-balenciaga-sneakers\/","title":{"rendered":"Katy Perry Looks Great in Her Balenciaga Sneakers"},"content":{"rendered":"

The Parisian fashion house, owned by the Kering Group, has just signed the American pop singer as the ambassador for its latest sneaker collection. Beyond the design, the collection features product innovation.<\/h4>\n

<\/p>\n

 <\/p>\n

A new chapter in the Pierpaolo Piccioli era<\/b>: the luxury house aims to replicate the success of its iconic luxury sneaker model, the Triple S<\/b>, first unveiled at Paris Fashion Week in January 2017.<\/p>\n

 <\/p>\n

In ten years, things have changed significantly: the sneaker category, ubiquitous on runways and in the streets during the launch of Balenciaga\u2019s<\/b> equally iconic and divisive model, is now increasingly competing with formal leather shoes<\/b>. The younger generation, however, remains focused on comfort, opting for flat styles like loafers.<\/p>\n

 <\/p>\n

But in the face of this paradigm shift, it took much more than a simple iteration of the 2017 model, which was labeled as men\u2019s wear upon its release.<\/b><\/p>\n

 <\/p>\n

Not only is the brand this time leveraging Katy Perry\u2019s fame<\/b> and her community, but with the Triple-S2<\/b>, it is unveiling a product innovation aimed at winning back the hearts of younger generations.<\/p>\n

 <\/p>\n

On Repeat<\/h2>\n

 <\/p>\n

Dubbed \u201cOn Repeat\u201d<\/b>, the campaign filmed by Mitch Ryan<\/b> seems to make a thinly veiled reference to the Swiss On running brand, now ten times more desirable. Or perhaps it\u2019s a nod to Katy Perry\u2019s 2017 song \u201cChain to the Rhythm\u201d\u2014which itself references the idea of repetition in its lyrics with \u201cturning on repeat…\u201d<\/p>\n

 <\/p>\n

And yet, the very person who sparked some bad buzz<\/b> following her space trip at the invitation of Jeff Bezos\u2019s wife to participate in the Space Origin flight nearly a year ago<\/b>, literally drops from the sky on a rope to showcase a futuristic\u2014if not space-age\u2014model<\/b>, namely the Triple S-2<\/b> and her latest release, the Radar<\/b>.<\/p>\n

 <\/p>\n

\"Balenciaga
\u00a9 Balenciaga<\/figcaption><\/figure>\n

 <\/p>\n

The new Radar model has opted for deliberate minimalism<\/b>, highlighted by a 360-degree lacing system<\/b> that precisely wraps around the foot.<\/p>\n

 <\/p>\n

For its part, the new Triple S.2<\/b> evolves the original silhouette of its model with the imposing sole, taking the design into a more technical dimension<\/b>. In the video, the millennial pop star\u2014one of the most-followed pop stars on Instagram (201.1 million followers)\u2014sneaks into a gym studio whose minimalist design style directly echoes the Radar.<\/p>\n

 <\/p>\n

But what stands out is her message, suggesting that no athletic routine starts overnight and that what really matters is repetition<\/b>. A playlist<\/b> has also been curated for the occasion, making it easier to get moving and thus establish a healthy routine.<\/p>\n

 <\/p>\n

By doing so, the brand is targeting not only fashionistas but also casual athletes.<\/strong><\/p>\n

 <\/p>\n

In addition to Katy Perry, the brand is also promoting its two launches with actress Yao Chen and soccer player Hugo Ekitike<\/b>. Each poses with one of the two models in a real-life setting to reassure customers about the sneaker\u2019s durability and its suitability for sports.<\/b><\/p>\n

 <\/p>\n

For Balenciaga<\/b>, the stakes are high as it seeks to preserve its avant-garde aura, which has been tarnished since Demna\u2019s departure<\/b> and the arrival of Italian designer Pier Paolo Piccoli. It is becoming increasingly clear that the brand\u2019s revival will come not only from accessories but also from luxury perfumery.<\/p>\n

 <\/p>\n

Read more > Balenciaga relaunches its Haute Parfumerie<\/a><\/p>\n

 <\/p>\n

Featured photo: \u00a9 Balenciaga<\/p>\n","protected":false},"excerpt":{"rendered":"

The Parisian fashion house, owned by the Kering Group, has just signed the American pop singer as the ambassador for its latest sneaker collection. Beyond the design, the collection features product innovation.<\/p>\n","protected":false},"author":507,"featured_media":193568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"To boost its appeal, Balenciaga is pulling out all the stops with Katy Perry and a reimagining of its best-seller from the luxury sneaker era, the Triple-S.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[23688,23209,24470,24133,23000,23007,24134,23832,22419],"class_list":["post-193572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-balenciaga-en","tag-campaigns-en","tag-communication-et-marketing","tag-divertissement-en","tag-kering-en","tag-khol-en","tag-mode-et-maroquinerie-en","tag-music","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/193572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=193572"}],"version-history":[{"count":3,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/193572\/revisions"}],"predecessor-version":[{"id":193579,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/193572\/revisions\/193579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/193568"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=193572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=193572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=193572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}