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The acquisition of Cr\u00e9anog marks the emergence of a leading global player in the design and manufacture of multi-material solutions for luxury brands<\/b>. Above all, it underscores the undiminished\u2014if not growing\u2014importance of personalizing the customer experience in the luxury sector, from the store window to the unboxing experience.<\/p>\n
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Arnaud Haefelin, Chairman of the Gainerie 91 Group<\/b> hailed \u201ca growth opportunity for the Group.\u201d He added: \u201cThe expertise and know-how of Cr\u00e9anog\u2019s teams complement our current offering to fulfill our mission of enhancing luxury brand products.\u201d<\/p>\n
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This pivotal step is part of Gainerie 91<\/b>\u2019s development strategy, supported by its shareholder Capza<\/b>, which acquired a stake in February 2024. The French group confirms that it is actively seeking new opportunities for external growth.<\/b><\/p>\n
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With its 750 employees<\/b> spread across four production sites\u2014<\/b> in France, Portugal, China, and Mauritius\u2014<\/b> Gainerie 91<\/b> was already a leading player in the innovative and demanding worlds of packaging and visual merchandising.<\/p>\n
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Add to that sales offices in France, Switzerland, New York, and Dubai, as well as a sourcing office in Dongguan<\/b>, and you have one of the world leaders in packaging and visual merchandising<\/b>. In fact, the group controls the entire value chain, from design to production.<\/p>\n
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For its part, Cr\u00e9anog<\/b> has a network across France<\/b>, with a design studio<\/b> in Paris and a manufacturing facility<\/b> in the Southwest. This French artisanal company has distinguished itself through its expertise in embossing, engraving, and hot stamping.<\/b><\/p>\n
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A sign of their alignment, both companies hold the Entreprise du Patrimoine Vivant (EPV) certification. They thus share common values<\/b> such as a commitment to quality, a strong artisanal culture, and expertise. Above all, they share a common field of expertise<\/b>, namely the watchmaking, jewelry, wine & spirits, and perfume & cosmetics sectors<\/b>.<\/p>\n
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\u201cBy combining our expertise, we are strengthening our ability to offer creative, technical, and responsible solutions that align with the expectations of luxury houses,\u201d added Laurent Nogues, President of Cr\u00e9anog<\/b>.<\/p>\n
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