{"id":192941,"date":"2026-03-31T10:00:41","date_gmt":"2026-03-31T08:00:41","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=192941"},"modified":"2026-03-30T10:42:12","modified_gmt":"2026-03-30T08:42:12","slug":"wolford-saw-another-decline-in-2025-though-less-severe-than-in-2024","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/wolford-saw-another-decline-in-2025-though-less-severe-than-in-2024\/","title":{"rendered":"Wolford saw another decline in 2025, though less severe than in 2024 <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>The unaudited results from the Austrian lingerie specialist, a subsidiary of Lanvin, show a further 14% drop in sales, though this decline was half as steep as in 2024. The brand has begun to recover thanks to the efforts of its newly appointed CEO, Marco Pozzo, who has already been with the company for nearly a year as managing director.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>In 2025,<b> Wolford<\/b> did not celebrate its 75th anniversary with a sense of ease\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Following the <b>disastrous year of 2024<\/b>, <b>the lingerie brand owned by the Lanvin Group<\/b> still expects, based on preliminary and unaudited figures, <b>a 14% reported decline in revenue<\/b> to 76 million euros last year.<\/p>\n<p>&nbsp;<\/p>\n<h2>A decline halved<\/h2>\n<p>&nbsp;<\/p>\n<p>Small consolation: <b>the decline has slowed compared to 2024<\/b>, during which revenue fell by 30% (with losses widening to \u20ac51.7 million), but also <b>compared to the first half of 2025<\/b>, during which sales dropped by more than 23% to \u20ac33 million.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" data-id=\"7c73fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read more &gt; <a href=\"https:\/\/luxus-plus.com\/en\/marco-pozzo-takes-the-reins-at-wolford\/\">Marco Pozzo Takes the Reins at Wolford<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured Photos: \u00a9 Wolford<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The unaudited results from the Austrian lingerie specialist, a subsidiary of Lanvin, show a further 14% drop in sales, though this decline was half as steep as in 2024. The brand has begun to recover thanks to the efforts of its newly appointed CEO, Marco Pozzo, who has already been with the company for nearly a year as managing director.<\/p>\n","protected":false},"author":507,"featured_media":192940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"According to unaudited results, Wolford\u2019s revenue fell again in 2025, but at a rate half that of 2024.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,24,24713],"tags":[23653,23046,23979,24108,22419,25206],"class_list":["post-192941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-news-en","tag-abonnes-en","tag-finance-en","tag-lanvin-group-en","tag-lingerie-en","tag-news-en","tag-resultats-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/192941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=192941"}],"version-history":[{"count":3,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/192941\/revisions"}],"predecessor-version":[{"id":192947,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/192941\/revisions\/192947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/192940"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=192941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=192941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=192941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}