{"id":192851,"date":"2026-03-26T16:43:07","date_gmt":"2026-03-26T15:43:07","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=192851"},"modified":"2026-03-26T16:43:07","modified_gmt":"2026-03-26T15:43:07","slug":"lifestyle-the-best-fashion-campaigns-of-spring-2026","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/lifestyle-the-best-fashion-campaigns-of-spring-2026\/","title":{"rendered":"[LIFESTYLE] The Best Fashion Campaigns of Spring 2026"},"content":{"rendered":"<p>This season, fashion houses are reinventing the way they present their collections. Each campaign becomes a story, a setting, or a staging: from Chanel\u2019s Villa La Pausa to KidSuper\u2019s lunar flights, fashion is experienced as an immersive adventure.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>The Collective at Valentino<\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_192847\" aria-describedby=\"caption-attachment-192847\" style=\"width: 1004px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-192847\" title=\"Valentino SS26 Logo 16x9 09\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/Valentino_SS26_Logo_16x9_09.png\" alt=\"Valentino SS26 Logo 16x9 09\" width=\"1004\" height=\"563\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/Valentino_SS26_Logo_16x9_09.png 1004w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/Valentino_SS26_Logo_16x9_09-300x168.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/Valentino_SS26_Logo_16x9_09-768x431.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/Valentino_SS26_Logo_16x9_09-480x269.png 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/Valentino_SS26_Logo_16x9_09-750x421.png 750w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><figcaption id=\"caption-attachment-192847\" class=\"wp-caption-text\">Valentino<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Valentino\u2019s Spring 2026 campaign, imagined by Alessandro Michele, highlights the idea of dependence and collective support, in contrast to the myth of individualism. It explores human vulnerability through suspended images, symbolizing falling and the need for others to lift us up. The garments, with romantic and vintage influences, mix lace, fluid volumes, and elegant silhouettes, reinforcing this sensitive aesthetic. The campaign celebrates community as an essential strength.<\/p>\n<p>&nbsp;<\/p>\n<h2>Sport at Ralph Lauren<\/h2>\n<p>&nbsp;<\/p>\n<p>Inspired by the world of sport and camaraderie, Ralph Lauren\u2019s spring campaign showcases a dynamic youth driven by team spirit. The images capture collective energy, balancing performance and shared moments, while staying true to the brand\u2019s American heritage. The clothing\u2014\u201cvarsity\u201d jackets, cozy sweatshirts, and pieces with preppy accents &#8211; embody a style that is both casual and athletic.<\/p>\n<p>&nbsp;<\/p>\n<h2>Villa La Pausa at Chanel<\/h2>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DTx5UkUDsp-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DTx5UkUDsp-\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par MAISON DE CHANEL (@maison.de.chanel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>For his first campaign as Chanel\u2019s artistic director, Matthieu Blazy chose to photograph the Spring 2026 collection at La Pausa, Coco Chanel\u2019s historic Mediterranean villa on the French Riviera. Shot by Alec Soth, the series features a group of models who appear to \u201cinhabit\u201d the spaces\u2014stairs, rooms, and gardens. The clothing plays on the tension between masculine and feminine, combining tailoring, daywear, and evening pieces while staying rooted in the freedom of movement central to the house\u2019s aesthetic.<\/p>\n<p>&nbsp;<\/p>\n<h2>A Story Within a Story at Prada<\/h2>\n<p>&nbsp;<\/p>\n<p>Prada subverts traditional codes by showing photographs held in hands, like objects to be observed. This mise en abyme questions how we view and consume fashion, with a highly artistic approach. The campaign features well-known figures such as Hunter Schafer (Euphoria), Levon Hawke (Blink Twice), Carey Mulligan (The Great Gatsby), and Damson Idris (Snowfall), contributing to this visual reflection. The garments, with precise cuts and sophisticated silhouettes, fit within this intellectual and contemporary aesthetic.<\/p>\n<p>&nbsp;<\/p>\n<h2>Reaching for the Moon at KidSuper<\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_192848\" aria-describedby=\"caption-attachment-192848\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-192848\" title=\"KidSuper spring 26 campaign\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign.webp\" alt=\"KidSuper spring 26 campaign\" width=\"1600\" height=\"2000\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign.webp 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign-240x300.webp 240w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign-819x1024.webp 819w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign-768x960.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign-1229x1536.webp 1229w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign-480x600.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/KidSuper-spring-26-campaign-750x938.webp 750w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-192848\" class=\"wp-caption-text\">KidSuper<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>KidSuper\u2019s seasonal campaign, titled The Boy Who Jumped the Moon, immerses viewers in a narrative universe where a boy dreams of touching the moon and believes he can reach it using balloons, kites, and old engines. It blends fashion, art, and storytelling within hand-painted sets that tell the story in multiple scenes. The clothing\u2014pieces adorned with illustrations from the tale, scribbled shirts and shorts, leather jackets, and moon-themed patterns challenging tailoring\u2014bridges childhood imagination and couture creativity.<\/p>\n<p>&nbsp;<\/p>\n<h2>Giorgio Armani at Giorgio Armani<\/h2>\n<p>&nbsp;<\/p>\n<p>For the first time, Giorgio Armani\u2019s campaign was photographed in the Milanese residence of the late founder, giving the series an intimate and contemplative atmosphere, almost like a final glance at his personal world. It features models Vittoria Ceretti and Cl\u00e9ment Chabernaud in this domestic setting, far from typical fashion backdrops. The clothing comes from the spring-summer ready-to-wear collection and focuses on fluid cuts, understated elegance, and timeless sophistication. This campaign also honors the designer, who passed away last year, through this personal and lived-in environment.<\/p>\n<p>&nbsp;<\/p>\n<h2>A Spring Celebration at Tommy Hilfiger<\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_192849\" aria-describedby=\"caption-attachment-192849\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-192849\" title=\"SP26 TH Campaign 001 image by Lachlan Bailey\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey.webp\" alt=\"SP26 TH Campaign 001 image by Lachlan Bailey\" width=\"1600\" height=\"1097\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey.webp 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey-300x206.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey-1024x702.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey-768x527.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey-1536x1053.webp 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey-480x329.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2026\/03\/SP26-TH-Campaign_001_image-by-Lachlan-Bailey-750x514.webp 750w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-192849\" class=\"wp-caption-text\">Lachlan Bailey<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Light jackets, layered pieces, preppy details\u2026 Tommy Hilfiger showcases the concept of \u201cliving well\u201d with an intergenerational cast including Patrick Schwarzenegger (Arnold Schwarzenegger\u2019s son), Lionel Richie, Iman, and MGK. Directed by Roman Coppola, the campaign features a large party inspired by Tommy Hilfiger\u2019s own life.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also : <a href=\"https:\/\/luxus-plus.com\/en\/estee-lauder-and-puig-are-considering-a-merger\/\">Est\u00e9e Lauder and Puig are considering a merger\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : Ralph Lauren<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This season, fashion houses are reinventing the way they present their collections. Each campaign becomes a story, a setting, or a staging: from Chanel\u2019s Villa La Pausa to KidSuper\u2019s lunar flights, fashion is experienced as an immersive adventure.<\/p>\n","protected":false},"author":1,"featured_media":192850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"This season, fashion houses are reinventing the way they present their collections. 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