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For Memorie<\/strong> (memories in Italian), its first permanent fragrance collection<\/strong>, Zegna is taking a bold step<\/strong> with a range that falls halfway between niche perfumes and conventional luxury fragrances<\/strong>, offering a ticket to the Italian Dolce Vita at $349 for 100 ml, which is much less than its limited edition Il Conte, sold for \u20ac3,000 after a fashion show in Dubai.<\/p>\n <\/p>\n Each of the six fragrances evokes an emotional memory linked to the history of the House, founded in 1910, and to the Piedmont region where its founder was born.<\/strong><\/p>\n <\/p>\n <\/p>\n The Memorie collection was born out of a collaboration with Give Back Beauty<\/strong>, which took over the beauty license<\/strong> from Est\u00e9e Lauder in 2023. The Italian names and tones of each of the six fragrances<\/strong> evoke a favorite object or place dear to Emenegildo Zegna.<\/strong><\/p>\n <\/p>\n Il Calamaio<\/em><\/strong> refers to the founder’s inkwell<\/strong>, blending notes of ink and oud. Il Lanificio takes its name from the wool mill opened in 1910 and offers tones of Tahitian vanilla, suede, and sandalwood. A Trivero<\/i><\/b> evokes the village of Trivero, the Piedmontese birthplace of the company<\/strong>. Il Sottobosco<\/i><\/b>, literally \u201cthe undergrowth\u201d<\/b>, is a woody fragrance evoking the forests of the Oasi Zegna. La Panoramica<\/i><\/b> is inspired by the road<\/strong> that winds through the surrounding mountainous landscape. Finally, Saga del Piemonte<\/i><\/b> is a woody, gourmand fragrance based on the combination of coffee and ratafia (an aperitif mainly composed of liqueur).<\/p>\n <\/p>\n In line with the Italian luxury brand’s commitment to the environment, each fragrance comes in a refillable glass bottle<\/b> with an ash wood cap<\/b>, decorated with the Zegna family crest.<\/p>\n <\/p>\n <\/p>\n To enhance the multisensory experience of its first fragrance collection, Zegna enlisted the help of Danish actor Mads Mikkelsen, ambassador for the House since 2024.<\/strong><\/p>\n <\/p>\n The face of Zegna Man<\/b>, who has made a name for himself in both blockbusters (Casino Royale, Fantastic Beasts: The Secrets of Dumbledore, etc.) as well as in arthouse films (Drunk, Arctic, etc.), stars in a mini-film shot in an Italian alpine villa as a descendant or even a reincarnation of the founder<\/b>, remembering the illustrious creator through artifacts scattered throughout the sumptuous residence, such as a miniature car.<\/p>\n <\/p>\nA six-chapter narrative<\/h2>\n
Cinematic trajectory<\/h2>\n