{"id":191239,"date":"2026-03-06T13:02:06","date_gmt":"2026-03-06T12:02:06","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=191239"},"modified":"2026-03-06T13:02:06","modified_gmt":"2026-03-06T12:02:06","slug":"resilient-in-2025-the-prada-group-will-be-patient-with-the-relaunch-of-versace","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/resilient-in-2025-the-prada-group-will-be-patient-with-the-relaunch-of-versace\/","title":{"rendered":"Resilient in 2025, the Prada Group will be patient with the relaunch of Versace "},"content":{"rendered":"

The Prada Group’s strong results in 2025 were mainly driven by Miu Miu’s good performance. In 2026, the group will not only have to focus its efforts on relaunching Versace, which was integrated into the group at the end of 2025.<\/h4>\n

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The Prada Group continued to perform well in 2025. The challenge now will be to continue its success story despite the integration, on December 2, of the flamboyant but loss-making Versace, whose DNA is so different from that of its minimalist, elegant brands. It will also have to contend with the slowdown of its flagship brand, Prada, and the less frenetic pace of Miu Miu.<\/p>\n

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In the meantime, the 2025 results are enough to satisfy its executives. Despite a high basis for comparison throughout the year, the Milan-based group achieved a 9% increase in revenue at constant exchange rates<\/b> (+8% organic) year-on-year, to \u20ac5.7 billion, driven mainly by its Miu Miu brand<\/b>.<\/p>\n

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While the group’s adjusted EBIT margin reached 23.2%<\/b>, with adjusted EBIT of \u20ac1.3 billion, including the dilutive effect of Versace, its net profit increased by 2%<\/b> to \u20ac852 million, which is a good level.<\/p>\n

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Positive results<\/h2>\n

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Patrizio Bertelli, Chairman and CEO of the Prada<\/b> Group, which owns the Prada, Miu Miu, Church’s, Car Shoe, Versace, Marchesi 1824, and Luna Rossa<\/b> brands, welcomed these \u201cpositive results\u201d in a press release, despite \u201ca still complex macroeconomic and industrial environment…\u201d. He added that \u201cthe acquisition of Versace represented an important step<\/b> in the group’s strategic evolution, enriching our portfolio with an iconic and complementary brand that will contribute to our long-term growth ambitions.\u201d<\/p>\n

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