{"id":190819,"date":"2026-03-03T16:32:55","date_gmt":"2026-03-03T15:32:55","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=190819"},"modified":"2026-03-24T13:37:20","modified_gmt":"2026-03-24T12:37:20","slug":"luxus-magazine-40-years-of-nespresso-when-coffee-becomes-a-way-of-life","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-40-years-of-nespresso-when-coffee-becomes-a-way-of-life\/","title":{"rendered":"[LUXUS MAGAZINE] 40 years of Nespresso: when coffee becomes a way of life"},"content":{"rendered":"

In 2026, Nespresso will celebrate its 40th anniversary. From its beginnings in the 1970s to its launch in 1986 and its status as a global premium coffee brand, the Swiss company has transformed every cup into a lifestyle experience in its own right.<\/h4>\n

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The story of Nespresso began in the 1970s<\/strong> with a simple desire: to enable everyone to enjoy high-quality espresso at home, worthy of those served by baristas in Italy.<\/strong><\/p>\n

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At Nestl\u00e9, the brand’s parent company, this idea of a system combining a specific machine and hermetically sealed capsules to preserve the aromas<\/strong> was still a bold gamble at a time when instant or filter coffee dominated kitchens and offices.<\/p>\n

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The innovation lay not only in the technology<\/b>, but also in the desire to simplify the coffee experience while enhancing its quality<\/b>, revolutionizing consumer habits.<\/p>\n

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The Nespresso Club<\/h2>\n

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It wasn’t until 1986<\/b> that this intuition became a commercial reality. Nespresso was officially launched under the auspices of the Swiss group Nestl\u00e9<\/b>, with the launch of its first machines and colorful capsule coffees<\/b>: an espresso within everyone’s reach<\/b>, accompanied by four varieties initially<\/b>: Capriccio, Cosi, Bolero (now Volluto), and Decafeinato<\/b>. This moment marked the beginning of a real revolution in the world of coffee, placing portioned coffee at the center of both new technology and<\/b> a refined lifestyle<\/b>. The brand began distribution in its native Switzerland<\/b>, as well as in Japan and<\/b> Italy<\/b>.<\/p>\n

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In 1992<\/b>, Nespresso strengthened its distribution network in Europe<\/b> with Belgium<\/b>, Luxembourg<\/b>, Germany<\/b>, and the Netherlands<\/b>. Four years later, the brand expanded even further with the United Kingdom, Malaysia, Singapore, Taiwan, and Hong Kong.<\/p>\n

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\"ww
\u00a9 Nespresso<\/figcaption><\/figure>\n

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Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n

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Featured photo: \u00a9 <\/span>Nespresso<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2026, Nespresso will celebrate its 40th anniversary. From its beginnings in the 1970s to its launch in 1986 and its status as a global premium coffee brand, the Swiss company has transformed every cup into a lifestyle experience in its own right.<\/p>\n","protected":false},"author":674,"featured_media":190818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"In 2026, Nespresso celebrates its 40th anniversary. La Maison Suisse has transformed each cup into a fully-fledged lifestyle experience.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[24662,24191,23008],"class_list":["post-190819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-gastronomie-en","tag-luxus-plus-mag-en-2","tag-retail-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/190819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=190819"}],"version-history":[{"count":1,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/190819\/revisions"}],"predecessor-version":[{"id":192508,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/190819\/revisions\/192508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/190818"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=190819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=190819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=190819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}