{"id":190767,"date":"2026-04-14T07:00:11","date_gmt":"2026-04-14T05:00:11","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=190767"},"modified":"2026-04-14T10:35:07","modified_gmt":"2026-04-14T08:35:07","slug":"luxus-magazine-macys-and-the-titanic-tragedy-the-story-of-the-straus-brothers","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-macys-and-the-titanic-tragedy-the-story-of-the-straus-brothers\/","title":{"rendered":"[LUXUS MAGAZINE] Macy\u2019s and the Titanic tragedy: the story of the Straus brothers"},"content":{"rendered":"

Isidor and Nathan Straus transformed a tableware department into an iconic New York department store, making Macy\u2019s a model of commercial modernity and innovation. However, the tragedy of the Titanic on the night of April 14\u201315, 1912, changed the fate of one of the two brothers\u2026<\/h4>\n

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Born in 1845 in Otterberg, in the kingdom of Bavaria in Germany<\/strong>, young Isidor Straus<\/strong> emigrated to the United States with his family at about 10 years old. The troupe first settled in Georgia and the little one grew up in a commercial environment, his family owning a store. His brother, Nathan<\/strong>, was born in 1848.<\/p>\n

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\"Isidor<\/p>\n

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After the Civil War, Isidore moved to New York and worked as a civilian employee<\/strong> as a messenger for the Confederate forces, then in the family business specializing in the sale of dishes, porcelain, and household items<\/strong>. His brother Nathan and he, having followed a similar path, gradually develop an import and distribution network and become respected figures in the New York Jewish community.<\/p>\n

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\"Nathan<\/p>\n

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At the same time, Isidor Straus became involved in civic and community activities before entering politics<\/strong>, where he was even elected to Congress in 1894 for a year. In the 1870s, the family obtained the concession of the porcelain department at Macy\u2019s<\/strong>, quickly becoming very profitable. The adventure begins…<\/p>\n

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Commercial modernity and philanthropy<\/h2>\n

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This success gradually leads to their entry into the store\u2019s shareholding. The Straus brothers then went from simple dealers to official co-owners in 1896<\/strong>. Under their leadership, Macy\u2019s transformed into an iconic New York department store<\/strong>, modern and attractive for the middle class and emerging bourgeoisie. Isidor is more focused on management and business strategy<\/strong> when Nathan focuses on financing, logistics and business development.<\/p>\n

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\"vladan<\/p>\n

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The brothers introduce innovative business practices<\/strong>: fixed prices displayed, seasonal sales and promotions<\/strong> to attract the middle class, guarantees and personalized customer service<\/strong> to retain customers… The department store becomes a pioneering address in terms of modernity. Together, they use their wealth to support social causes, further strengthening their notoriety.<\/p>\n

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Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n

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Featured photo : DR<\/p>\n","protected":false},"excerpt":{"rendered":"

Isidor and Nathan Straus transformed a tableware department into an iconic New York department store, making Macy\u2019s a model of commercial modernity and innovation. However, the tragedy of the Titanic on the night of April 14\u201315, 1912, changed the fate of one of the two brothers\u2026<\/p>\n","protected":false},"author":674,"featured_media":190766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Isidor and Nathan Straus maked Macy\u2019s a model of commercial modernity and innovation.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[24716,24423,24191,23008],"class_list":["post-190767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-american-luxury","tag-grands-magasins-en","tag-luxus-plus-mag-en-2","tag-retail-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/190767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=190767"}],"version-history":[{"count":4,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/190767\/revisions"}],"predecessor-version":[{"id":194119,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/190767\/revisions\/194119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/190766"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=190767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=190767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=190767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}