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A twenty-fifth edition<\/b> that \u201cwrapped up\u201d everyone!<\/p>\n
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Held at Porte de Versailles on February 5 and 6, Paris Packaging Week,<\/b> once again in partnership with LUXUS PLUS<\/b>, reinforced its position as the largest international event dedicated to packaging for the aerosol, cosmetics, and luxury beverage industries.<\/p>\n
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A new record was set to mark this quarter-century milestone in style.<\/p>\n
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14,442 unique visitors, 15% more<\/b> than at the previous edition, attended the event held in Hall 1 of Paris Expo Porte de Versailles<\/b>.<\/p>\n
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In total, 20,462 participants<\/b> attended, including 915 exhibitors, 213 speakers, and professionals from 87 countries<\/b>, confirming the event’s \u201cinternational scope.\u201d<\/p>\n
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The wealth of regulatory news, namely the PPWR (Packaging and Packaging Waste Regulation), the European Union<\/b> regulation adopted in 2024 aimed at reducing the environmental impact of packaging<\/b> throughout its life cycle, certainly has the potential to mobilize professionals.<\/p>\n
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\u201cThis 25th edition marks a turning point. It reflects the maturity of the sector and the community’s ability to mobilize around concrete and operational issues,\u201d emphasizes Noura Moussa, Marketing Director of Paris Packaging Week.<\/b><\/p>\n
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This \u201cturning point\u201d was symbolically marked by the launch of the Gala des Innovation Awards<\/b>, held on the eve of the show, during the evening of February 4, at the Pavillon Vend\u00f4me<\/b>. This event brought together for the first time all the different areas of the show (ADF for aerosol solutions and dispensing systems; PCD for the cosmetics and perfume sectors;<\/strong> PLD for premium and luxury beverages, and Packaging Premi\u00e8re for luxury products: fashion, watches and jewelry, fine foods, etc.), represented by more than 320 professionals<\/b>, in a single celebration.<\/p>\n <\/p>\n This event highlighted \u201cthe innovation and expertise of the entire industry\u201d through 34 award-winning innovations<\/b>.<\/p>\n <\/p>\n Reflecting this shift, the show inaugurated the Refill & Reuse Zone, a new section dedicated to refillable, reusable, and circular packaging, the result of a partnership with the New European Reuse Alliance (New ERA). Among the dozen or so exhibitors, Hyl\u00e9ance Beaut\u00e9 presented Pure Twist, a refillable solid deodorant tube that limits plastic waste to 2 mg, while Naturinov unveiled Zerooo, a complete reuse model for cosmetic containers, from deposit to recirculation.<\/p>\n <\/p>\n <\/p>\n Beyond the many meetings and exchanges that took place during this edition, Paris Packaging Week 2026 provided an opportunity to take a step back and reflect on the sector’s strategy, with no less than 58 hours of conferences (150 in total!).<\/p>\n <\/p>\n LUXUS PLUS<\/b> took part in two conferences moderated by its publishing director, Claire Domergue<\/b>.<\/p>\n <\/p>\n During the first, entitled \u201cThe Luxury Market: New Profiles, New Expectations,\u201d R\u00e9my Oudghiri, CEO of Sociovision (IFOP Group)<\/b>, presented the results of an exclusive study co-authored with LUXUS PLUS.<\/b><\/p>\n <\/p>\n The second, a round table dedicated to responsible innovation<\/b>, gave Vitalie Taittinger, the eponymous president of the champagne house<\/b> featured on the cover of our latest print issue of LUXUS Magazine<\/b>, the opportunity to share her inspiring approach to the subject.<\/p>\n <\/p>\n Other notable speakers included Kelly Massol, founder and CEO of Les Secrets de Loly<\/strong>, who shared her experience of the challenges faced by young brands in accessing suitable packaging solutions, and Jacques Playe, global director of packaging and product development at L’Or\u00e9al<\/strong>, who spoke about the changes currently taking place in the sector.<\/p>\n <\/p>\n <\/p>\n Finally, the event was punctuated by key moments celebrating the best in innovation and highlighting new talent.<\/p>\n <\/p>\n With an exhibition of the Top 100 award-winning packs<\/b> and presentations by major brands (The LEGO Group, Google, Diageo, and Samsung Electronics<\/b>), the Pentawards Festival<\/b> offered an insight into \u201cthe best of international packaging design\u201d with \u201can inspiring and forward-looking interpretation of brand design.\u201d<\/p>\n <\/p>\n Several competitions and educational projects, developed in close collaboration with industry players, finally made it possible to involve the younger generation in the event.<\/p>\n <\/p>\n As part of the Concours Emball\u00e9 5.0<\/b> competition, run in conjunction with the French National Packaging Council<\/b>, 40 projects dedicated to the eco-design of packaging solutions suitable for seniors were presented at the show and put to a public vote. The \u201cTaille ta cr\u00e8me\u201d project, a solid tinted cream that can be cut to size, was awarded a prize by the ESEPAC R\u00e9sonances competition. Meanwhile, projects from the \u00c9vreux University Institute of Technology, in line with PPWR 2030 regulations, highlighted a Reduce First mascara with reduced mass and increased capacity.<\/p>\n <\/p>\n <\/p>\n Finally, Paris Packaging also helped prepare for the near future by previewing the second edition of the Perspectives 2026 trend book, entitled Cool & Conscious. This is an inspiring collection of contributions from designers, scientists, engineers, and executives on topics such as \u201cthe psychology of desire, minimalism, and the impact of reuse on consumer perception.\u201d<\/p>\n <\/p>\n \u201cPackaging is no longer just an object. It is becoming a social experience,\u201d emphasized Wendy Annonay, Vice President of Packaging Development and Operations at Huda Beauty, who focused on the influence of Gen Z culture.<\/p>\n <\/p>\n For Josh Brooks, director of Paris Packaging Week, \u201cthis 25th edition will remain a benchmark. It opens a new chapter.\u201d<\/p>\n <\/p>\n It is up to its organizer, the Easyfairs<\/b> group, to write the next chapter in the story, making it as attractive as the packaging it showcases. The next edition will be held on February 3 and 4, 2027<\/b>, once again at Paris Expo Porte de Versailles<\/b>.<\/p>\n <\/p>\nLUXUS PLUS, partner<\/h2>\n
Best in innovation and young talent<\/h2>\n
Future prospects<\/h2>\n