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For once, this is not a case of the \u201cTaylor Swift effect\u201d<\/b> (or Swiftonomics) but rather the result of a certain Emmanuel Macron<\/b>… Suffering from an eye problem for several days, the French president<\/b> has been seen on several occasions wearing a pair of mirrored sunglasses indoors.<\/b><\/p>\n
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The model<\/b> was also at the forefront of discussions at the World Economic Forum in Davos, where Donald Trump threatened European interests<\/b>. That was all it took to send sales of Henry Jullien<\/b>, the Jura-based eyewear brand<\/b>, soaring, as did the valuation of its parent company, iVision Tech<\/b>.<\/p>\n
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If Emmanuel Macron gave the impression of having dressed up as Tom Cruise straight out of Tony Scott’s testosterone-fueled Top Gun, released in 1986 (yes, 40 years ago this year), it was primarily because he appeared with a bloodshot eye during his traditional end-of-year televised New Year’s address.<\/p>\n
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He said he was suffering from a \u201cbenign eye problem<\/b>,\u201d with the Elys\u00e9e Palace specifying that the redness was in fact caused by an irritated eye following a small subconjunctival hemorrhage.<\/b><\/p>\n
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Retailing at \u20ac659<\/b> ($770), the Pacific S01 gold-lined model from the Jura-based company Henry Jullien<\/b>, worn by the French president, was the talk of the town<\/b>, whether in the press, among politicians, or among curious members of the public. Even Donald Trump<\/b> couldn’t resist mentioning it in his speech on Wednesday, January 21, at the World Economic Forum in Davos: \u201cEmmanuel Macron, I watched him yesterday with his magnificent sunglasses. What happened to him? I saw him playing the tough guy<\/b>,\u201d he quipped.<\/p>\n
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For political commentators, wearing his blue-tinted sunglasses<\/b> gave the French head of state a more martial appearance and greater strength of conviction<\/b>, including when he stated that he \u201cprefers respect for the rules to brute force<\/b>.\u201d Some media outlets offered their interpretation of Donald Trump’s about-face: did the US president get cold feet and decide not to seize Greenland by force or threaten French wines and spirits with a 200% surtax?<\/p>\n
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For its part, the Henry Jullien eyewear company, founded in 1921,<\/b> has seen a significant increase in sales and traffic on its e-commerce site<\/b>, to the point that the Jura-based company was forced to temporarily take it offline for maintenance.<\/p>\n
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Since 2023, Henry Jullien has been owned by the Italian group iVision Tech, listed on the Milan Stock Exchange<\/b>. The Italian company’s market capitalization has thus gained \u20ac3.5 million ($4.1 million). Its shares listed in Milan rose by nearly 6% on Wednesday.<\/b><\/p>\n
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When the 1986 film Top Gun<\/i> was released<\/b>, the Ray Ban brand (now owned by EssilorLuxottica) also benefited from a boost<\/b>. Its sales of Aviator sunglasses soared by 40% in the seven months following the film’s release.<\/b><\/p>\n
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