{"id":187220,"date":"2026-01-20T07:00:17","date_gmt":"2026-01-20T06:00:17","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=187220"},"modified":"2026-01-20T10:29:05","modified_gmt":"2026-01-20T09:29:05","slug":"patron-tequila-is-preparing-to-celebrate-its-first-grammy-awards-ceremony","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/patron-tequila-is-preparing-to-celebrate-its-first-grammy-awards-ceremony\/","title":{"rendered":"Patr\u00f3n tequila is preparing to celebrate its first Grammy Awards ceremony"},"content":{"rendered":"<h4>On February 1 at the Crypto.com Arena in Los Angeles, the wine and spirits industry will once again be buzzing with excitement as it celebrates the 68th Grammy Awards. The event, which each year honors the most prominent figures in the American music industry, has chosen Patr\u00f3n as its official tequila supplier for the first time.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>While LVMH&#8217;s superstar champagne, Mo\u00ebt &amp; Chandon, has confirmed its position as the official champagne of the Golden Globes (since 1992), the<strong> 68th Grammy Awards<\/strong> marks the <strong>coronation of a brand from the spirits specialist group, Bacardi<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Two years before the 70th anniversary of the prestigious ceremony<\/strong> organized by the Recording Academy, Patr\u00f3n has become its<strong> first tequila supplier, reflecting the growing popularity of the famous Mexican drink.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Better still, <strong>Patr\u00f3n is becoming the exclusive tequila partner for all of the Recording Academy&#8217;s VIP events and activations<\/strong>, particularly those related to the Grammy Awards.<\/p>\n<p>&nbsp;<\/p>\n<h2><em>Golden Record<\/em> cocktail<\/h2>\n<p>&nbsp;<\/p>\n<p>\u201c<strong>From the red carpet to behind the scenes, to viewers around the world<\/strong>, we are delighted to toast with the Golden Record to mark the beginning of this exciting new partnership,\u201d said <strong>Adam Roth, Executive Vice President of Global Partnerships and Business Development for the Recording Academy.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A true <b>tribute to the artistic talent championed since 1958 by the Recording Academy<\/b>, the <b><em>Golden Record<\/em> cocktail<\/b> was developed in collaboration with <b>Daniel Gonzalez, award-winning mixologist at the famous Licorer\u00eda Limantour in Mexico City.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>With its <strong>golden color<\/strong>, the cocktail showcases <strong>tequila produced in small quantities at Hacienda Patr\u00f3n, in the highlands of Jalisco, Mexico<\/strong>. The <strong>Patr\u00f3n El Alto<\/strong> cuv\u00e9e is used for this creation, <strong>a rare blend of Extra A\u00f1ejo, A\u00f1ejo, and Reposado tequilas. <\/strong>The cocktail is an <b>unusual and refreshing combination<\/b> of tequila<b> with prosecco, sherry, and pear syrup, all enhanced with a touch of bergamot<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>At the end of 2025<\/strong>, <strong>Patr\u00f3n underwent a luxury upgrade, revamping the visual identity of the bottles in its main range<\/strong>, namely: Silver, Reposado, A\u00f1ejo, and Extra A\u00f1ejo.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/patron-tequila-undergoes-its-first-packaging-redesign-in-36-years\/\">Patr\u00f3n tequila undergoes its first packaging redesign in 36 years<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Patr\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On February 1 at the Crypto.com Arena in Los Angeles, the wine and spirits industry will once again be buzzing with excitement as it celebrates the 68th Grammy Awards. The event, which each year honors the most prominent figures in the American music industry, has chosen Patr\u00f3n as its official tequila supplier for the first time.<\/p>\n","protected":false},"author":507,"featured_media":187219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Patr\u00f3n becomes the first official tequila supplier of the Grammy Awards.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[24470,24133,24004,23812,23832,22419],"class_list":["post-187220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-communication-et-marketing","tag-divertissement-en","tag-etats-unis-en","tag-latam-en","tag-music","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/187220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=187220"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/187220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/187219"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=187220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=187220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=187220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}