<\/p>\n
<\/p>\n
Daisy Edgar Jones<\/b>, a name that sounds good and was already seen last December in the festive jewelry campaign for French brand Boucheron.<\/b><\/p>\n
<\/p>\n
This time, the 27-year-old actress<\/b>, originally from London, is becoming the face of a beauty brand<\/b> for the first time<\/b>. And not just any brand, but Est\u00e9e Lauder<\/b>, the flagship brand of the American group The Est\u00e9e Lauder Companies Inc.<\/b><\/p>\n
<\/p>\n
In February, the young woman will be at the heart of a campaign combining press, digital, and retail<\/b>, promoting products ranging from skincare to perfume and makeup.<\/p>\n
<\/p>\n
With this new addition, the beauty giant, which distributes its products in some 150 countries, hopes to rejuvenate its customer base and shine a spotlight on a segment where competition is becoming increasingly fierce.<\/p>\n
<\/p>\n
<\/p>\n
After working with jeweler Boucheron, Daisy Edgar-Jones is making her debut in the beauty world with a first campaign set to launch in February.<\/p>\n
<\/p>\n
\u201cAs an actress, I love how makeup can tell the story of who we are<\/strong>. I’ve always admired how Est\u00e9e Lauder celebrates women’s confidence and individuality<\/strong>,\u201d said the British actress.<\/p>\n <\/p>\n Her youthful energy, elegance, and self-confidence, in line with the brand’s philosophy, made the difference. \u201cDaisy is the star of her generation<\/b>. […] She is ambitious yet approachable<\/b>, and her confident, youthful spirit<\/b> and innate sense of style will inspire consumers across generations,\u201d said Justin Boxford, Global Brand President, Est\u00e9e Lauder.<\/b><\/p>\n <\/p>\n Born on May 24, 1998<\/b>, the young woman rose to fame in The War of the Worlds<\/i><\/b>, a series broadcast between 2019 and 2022, loosely based on H.G. Wells’ cult science fiction work and revisited in a morbid Walking Dead style. She then appeared in the series<\/b> Normal People<\/i><\/b>, adapted from Sally Rooney’s best-selling novel and nominated for an Emmy Award in 2020. <\/b>She was recently seen in Twisters<\/i><\/b>, Universal’s blockbuster released in the summer of 2024.<\/p>\n <\/p>\n In 2026<\/b>, Daisy Edgar-Jones will be back on screen in two films<\/b>: Sense and Sensibility<\/i><\/b>, adapted from a novel by Jane Austen (scheduled for release on September 11, 2026), and A Place in Hell<\/i><\/b>, alongside Michelle Williams. She is currently filming the thriller Here Comes the Flood<\/i><\/b>, produced by Netflix, in which she stars opposite Denzel Washington and Robert Pattinson.<\/p>\n <\/p>\n Daisy Edgar-Jones thus follows in the footsteps of many Est\u00e9e Lauder muses<\/b>, such as model Karlie Kloss<\/b> and actress Ana de Armas<\/b>.<\/p>\n <\/p>\n