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A champion of the NoLo consumption movement (which favors alcohol-free or low-alcohol drinks), French Bloom made headlines in the fall when it signed a ten-year distribution agreement with the Formula 1 racing world.<\/p>\n
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At the start of this year and in the midst of \u201cDry January\u201d<\/b> (editor’s note: a month of sobriety), the brand is no longer just present on the ground: it is also in the air.<\/b> This feat was made possible by Air France<\/b>, which chose to feature its sparkling ros\u00e9 wine<\/b> on the menu of the gourmet experience in its La Premi\u00e8re cabin<\/b>.<\/p>\n
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More specifically, it was Xavier Thuizat, France’s Best Sommelier 2022 and the airline’s head sommelier<\/strong>, who was keen to enhance the non-alcoholic options available on board. This revamp of the offering<\/strong> comes at a time when a growing proportion of the younger generation is reducing or even eliminating their consumption of alcoholic beverages altogether.<\/strong><\/p>\n <\/p>\n <\/p>\n Unveiled last March<\/b> by Air France, the new and luxurious La Premi\u00e8re cabin<\/b> offers travelers departing from Paris-Charles de Gaulle to Dubai, Los Angeles, Miami, New York-JFK, Sao Paulo, and Tokyo-Haneda a truly multi-sensory experience worthy of the most sophisticated hotel standards.<\/b><\/p>\n <\/p>\n This \u201cin-flight\u201d suite offers its customers a major first in terms of gastronomy: the option to order a non-alcoholic sparkling wine called French Bloom.<\/b><\/p>\n <\/p>\n This new kind of ros\u00e9 wine<\/b> is a light, low-calorie drink<\/b>. This sparkling wine is nonetheless made from a precise blend of Chardonnay, complemented by a touch of Pinot Noir, with 0.0% alcohol and 100% natural ingredients.<\/strong> Reconciling the pleasure of wine with health concerns, it is free of colorings, preservatives, sulfites, and added sugars.<\/p>\n <\/p>\n Finally, despite the absence of alcohol, this French Bloom ros\u00e9 wine promises a taste experience worthy of interest<\/b>. \u201cThe nose reveals a beautiful complexity, with captivating notes of pomegranate and verbena<\/b>. On the palate, La Premi\u00e8re customers will be pleasantly surprised by the elegance and finesse of the bubbles; its persistence on notes of red fruits<\/b> makes it a real treat,\u201d says Xavier Thuizat, Air France’s head sommelier.<\/p>\n <\/p>\n <\/p>\n Founded in 2019<\/b> by Constance Jablonski, Maggie Frerejean-Taittinger<\/b> (formerly of the Michelin Guide) and her husband Rodolphe Frerejean-Taittinger<\/b>, a Champagne producer, French Bloom is now establishing itself as a benchmark in the booming segment of premium non-alcoholic sparkling wines<\/b>.<\/p>\n <\/p>\n Present in more than sixty countries<\/b>, in 2024 the brand entered into a strategic partnership with Mo\u00ebt Hennessy<\/b>, the LVMH group’s first investment in the NoLo<\/b> universe. For three consecutive years, the non-alcoholic sparkling wine house has held the title of World’s Best Alcohol-Free Sparkling.<\/p>\n <\/p>\n Its association with the world leader in luxury goods<\/strong> has given French Bloom a prestigious reputation, to the point where it now features on the menus of the most prestigious Parisian hotels and bars<\/strong>, such as the H\u00f4tel Meurice, Le Bristol Paris, Le Plaza Ath\u00e9n\u00e9e, Madame R\u00eave, Caf\u00e9 Lap\u00e9rouse, and Le Scribe Paris Op\u00e9ra.<\/strong><\/p>\n <\/p>\nSparkling ros\u00e9 wine with 0.0% alcohol<\/h2>\n
Rapid expansion<\/h2>\n