{"id":186653,"date":"2026-03-19T13:16:39","date_gmt":"2026-03-19T12:16:39","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=186653"},"modified":"2026-03-19T13:21:47","modified_gmt":"2026-03-19T12:21:47","slug":"luxus-magazine-dubai-chocolate-a-look-back-at-the-food-trend-of-recent-years","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-dubai-chocolate-a-look-back-at-the-food-trend-of-recent-years\/","title":{"rendered":"[LUXUS MAGAZINE] Dubai chocolate: a look back at THE food trend of recent years"},"content":{"rendered":"<h4>In just a few months, Dubai chocolate has become one of the most talked-about food phenomena on social media. Behind this ultra-indulgent bar lies a recent history, rooted in Middle Eastern culinary tradition and propelled to fame at lightning speed by TikTok.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Frozen raspberries coated in chocolate, lasagna soup, feta and tomato dough&#8230;<strong> TikTok continues to surprise palates by turning certain dishes into viral content<\/strong>, even forcing manufacturers to redouble their efforts to meet demand. <strong>The most notable example? The famous Dubai chocolate<\/strong> that has flooded social media over the past two years and is now enjoyed as a sweet treat all over the world. Let&#8217;s take a look back at a rise that no one saw coming.<\/p>\n<p>&nbsp;<\/p>\n<h2>From a chocolate workshop in Dubai&#8230;<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Dubai Chocolate<\/strong> was created in <strong>2021<\/strong> by <strong>Fix Dessert Chocolatier<\/strong>, a boutique based in Dubai. Its creator,<strong> Sarah Hamouda, an engineer of British-Egyptian origin<\/strong>, teamed up with chef Nouel Catis Omamalin with a simple but bold idea: to<strong> transform the experience of knafeh<\/strong>, an iconic Middle Eastern dessert made with kadaif [editor&#8217;s note: fresh angel hair], cheese, butter, and pistachios or walnuts, topped with syrup, into a modern chocolate bar. The flagship product, called <strong>\u201cCan&#8217;t Get Knafeh of It,\u201d<\/strong> remains a niche item, sold in limited quantities and mainly to a local clientele.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_38353\" aria-describedby=\"caption-attachment-38353\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-38353\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/01\/AdobeStock_1420631294-1024x683.webp\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-38353\" class=\"wp-caption-text\">DR<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Its DNA lies in its composition. This<strong> milk chocolate bar<\/strong> contains <strong>a generous pistachio cream center, enriched with tahini, the famous sesame paste<\/strong>. Inside, there is also <strong>kataifi, a finely shredded filo pastry<\/strong> that provides a<strong> striking crunchy contrast<\/strong>. This combination creates an unusual sensory experience: crunchiness mingles with melt-in-the-mouth texture, while pistachio dominates the flavor profile. <strong>Visually, the bright green filling contrasts with the chocolate. A detail &#8211; alongside its exotic name &#8211; that would play a key role in its success&#8230;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/magazine.luxus-plus.com\/en\/dubai-chocolate-a-look-back-at-the-food-trend-of-recent-years\/\">Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : Bonni Bakery<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In just a few months, Dubai chocolate has become one of the most talked-about food phenomena on social media. Behind this ultra-indulgent bar lies a recent history, rooted in Middle Eastern culinary tradition and propelled to fame at lightning speed by TikTok.<\/p>\n","protected":false},"author":674,"featured_media":186652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"In just a few months, Dubai chocolate has become one of the most talked-about food phenomena on social media... but for how long?","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[24662,23531],"class_list":["post-186653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-gastronomie-en","tag-trend"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/186653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=186653"}],"version-history":[{"count":2,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/186653\/revisions"}],"predecessor-version":[{"id":192150,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/186653\/revisions\/192150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/186652"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=186653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=186653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=186653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}