to enlighten “marketing, design, innovation, and development teams navigate the new European framework\u201c of the PPWR (Packaging and Packaging Waste Regulation)<\/strong>, the European Union regulation adopted in 2024 aimed at reducing the environmental impact of packaging throughout its life cycle<\/b>, and finally, \u201da journey entirely guided by the requirements of the latter.”<\/p>\n <\/p>\n
\u201cWith the entry into force of the PPWR, the packaging industry is entering an era of responsibility and innovation<\/b>,\u201d emphasizes Christelle Anya, Director of Content and Community at Paris Packaging Week<\/b>, which claims to be the world’s largest packaging event for the aerosol, cosmetics, luxury goods, and beverage<\/b> industries. Designing recyclable or reusable packaging, incorporating recycled materials, eliminating excess packaging, and ensuring end-of-life transparency<\/b> are becoming key requirements for 2030 and 2035<\/b> and are driving the rise of large-scale recycling. Paris Packaging Week 2026 is positioning itself as the must-attend event for anticipating these changes, sharing concrete solutions, and collectively building the packaging of tomorrow.<\/p>\n
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New for 2026<\/h2>\n
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An essential innovation<\/b> in this context, the Refill & Reuse Zone<\/b> is a new section dedicated to refillable, reusable, and circular packaging<\/b>, the result of a partnership with the New European Reuse Alliance (New ERA)<\/b>, the leading European association dedicated to the development of refillable and reusable solutions.<\/p>\n
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Among the conferences designed to help luxury professionals understand the drivers of PPWR, one session will feature a panel led by Fedrigoni, the Italian specialist in high-end papers, and Maison Chlo\u00e9, entitled \u201cLuxury Packaging, resolving the tension between creativity and impact.\u201d Based on a study conducted with Bain and Company<\/b> among 500 professionals, it will \u201canalyze how premium brands manage to reconcile desirability and regulatory expectations<\/b> in a context where material choices are becoming a strategic act.\u201d<\/p>\n
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With his presentation \u201cThe essentials of PPWR for luxury brands,\u201d Marco Scatto, Senior Advisor at the Italian Packaging Institute, will offer \u201ca detailed analysis of the impact of PPWR on high-end design.\u201d He will thus provide \u201ctangible benchmarks for eco-design, selecting the right materials, and managing end-of-life in a world where consistency and perceived value remain essential.\u201d<\/p>\n
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Several other sessions<\/b> (\u201cNavigating the European framework,\u201d \u201cRethinking the material cycle for 2030,\u201d \u201cReuse and recycling: what the PPWR really changes\u201d) will provide a better understanding of this major regulatory change.<\/b><\/p>\n
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Joint celebration of the Awards<\/h2>\n
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Another first for the 2026 edition<\/b>, the Innovation Awards Party<\/b>, an event organized the day before the opening of the show at the Pavillon Vend\u00f4me, Place Vend\u00f4me<\/b>, will give even more visibility to the various Innovation Awards presented during Paris Packaging Week, namely the PCD Innovation Awards, the Packaging Premi\u00e8re Innovation Awards, the ADF Innovation Awards, and the PLD Innovation Awards<\/b>.<\/p>\n
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For the first time, these awards, which recognize the best packaging innovations in the beauty, premium and luxury beverage, and luxury sectors, will be celebrated together<\/b>. This will do justice to the winners, whose creations have been selected by a jury of experts for their technical innovations, design excellence, user experience quality, or sustainability performance.<\/p>\n
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These different awards themselves reflect the segmented and tailor-made approach of the various trade shows that make up Paris Packaging Week<\/b>: ADF<\/b> for aerosol solutions and dispensing systems; PCD<\/b> for the cosmetics and perfume sectors; PLD<\/b> for premium and luxury beverages; Packaging Premi\u00e8re<\/b> for luxury products (fashion, watches and jewelry, fine foods, etc.); and finally, Pentawards Festival<\/b> (packaging design and creative innovation).<\/p>\n
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This is the second edition of the latter<\/b>, which brings together the global packaging design community with a rich offering of conferences and debates, content, immersive experiences, and networking opportunities, this year around the theme \u201cFuelled by Ideas.\u201d Highlights likely to interest luxury professionals include \u201cEmotion in packaging\u201d and \u201cCultural codes and new visual narratives.\u201d<\/p>\n
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Continuing innovations in 2025<\/h2>\n
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Other initiatives, successfully launched last year, will return in 2026.<\/b> The PCD Full-Service Zone (DEF IA)<\/b>, dedicated to luxury packaging, cosmetics, and perfumes, will welcome even more exhibitors this year.<\/p>\n
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Similarly, the Discovery Zone<\/b> will once again showcase the latest innovations of the future, thanks to the presence of around twenty start-ups, new materials and products, and an immersion in emerging technologies (AI, smart packaging, etc.). Last comeback: the Trend Book \u2013 Perspectives 2026<\/b> explores, this year under the theme \u201cCool & Conscious,\u201d<\/b> the \u201cstrong and cross-cutting trend\u201d of packaging that is both desirable and designed for the consumer and good for the environment.<\/p>\n
<\/p>\n
In the world of premium beverages, two sequences<\/b> will be of particular interest. Gordy Pleyer, professor at the University of Leuven and global coordinator of Mind Insights<\/b>, will present the study \u201cTraces of reuse in glass: what consumers really see,\u201d which \u201canalyzes how wear marks influence the perception of quality, premium character, and desirability of the product.\u201d<\/p>\n
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Vitalie Taittinger will be there<\/h2>\n
<\/p>\n
Meanwhile, in her keynote speech entitled \u201cResponsible innovation and brand identity,\u201d Vitalie Taittinger, CEO of Champagne Taittinger, will share \u201can inspiring vision of the expertise, heritage, and sensory experience that remain at the heart of packaging as a brand territory.\u201d<\/p>\n
<\/p>\n
Among the other key conferences<\/b> in the luxury sector, the one entitled \u201cCoalition Consigne Cosm\u00e9tique\u201d<\/b> will be of particular interest to players in the beauty industry. It will present the exclusive results<\/b> (actual data on collection, logistics, and usage, etc.) of two years of full-scale experimentation conducted by the teams at Chanel Parfums Beaut\u00e9, La Ros\u00e9e, Diptyque, and Yves Rocher.<\/b><\/p>\n
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14,000 visitors expected<\/h2>\n
<\/p>\n
Also in the beauty sector, during the session entitled \u201cExtending the life of cosmetic products,\u201d experts from NVC, Keune Haircosmetics, MEA Design, Politecnico di Milano, and The Hague University of Applied Science will discuss hair science, design ethics, fibrous materials, and the use of AI in the selection of formulations and materials.<\/p>\n
<\/p>\n
With around 14,000 trade visitors expected from around the world<\/b>, the 2026 edition, one of the largest ever organized in Europe<\/b>, is set to celebrate its quarter-century<\/b> in style.<\/p>\n
<\/p>\n
Read also > Packaging Premi\u00e8re extends its call for entries for the new Premium & Luxury Innovation Awards<\/a><\/p>\n <\/p>\n
Featured photo: \u00a9 Paris Packaging Week<\/p>\n","protected":false},"excerpt":{"rendered":"
The 25th edition of Paris Packaging Week will be held on February 5 and 6 with a packed program, notably devoted to the PPWR (Packaging and Packaging Waste Regulation), the European Union regulation aimed at reducing the environmental impact of packaging. With around 900 exhibitors, 150 references, and 14,000 visitors expected, it is set to break all previous records for the event.<\/p>\n","protected":false},"author":1,"featured_media":185001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Paris Packaging Week is celebrating its quarter-century with a 2026 edition that promises to be rich and highly attended, with 14,000 professionals expected in February.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[5189],"tags":[23171,22419,23289,23173,23575,23541],"class_list":["post-185002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-france-en","tag-news-en","tag-packaging-en","tag-paris-en","tag-paris-packaging-week-en","tag-salons-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/185002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=185002"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/185002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/185001"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=185002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=185002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=185002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}