{"id":184270,"date":"2025-12-11T02:06:10","date_gmt":"2025-12-11T01:06:10","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=184270"},"modified":"2025-12-16T18:25:04","modified_gmt":"2025-12-16T17:25:04","slug":"louis-vuitton-lends-its-name-to-the-monaco-grand-prix","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/louis-vuitton-lends-its-name-to-the-monaco-grand-prix\/","title":{"rendered":"Louis Vuitton lends its name to the Monaco Grand Prix"},"content":{"rendered":"

Louis Vuitton is taking over from watchmaker Tag Heuer as the new title partner of the Monaco Grand Prix. From June 4 to 8, the LVMH group’s luggage maker will strengthen its partnership with the event and enjoy increased visibility during the famous competition.<\/h4>\n

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After Tag Heuer in 2025<\/b>, it is now Louis Vuitton’s turn to take on the role of title partner of the Monaco Grand Prix.<\/b><\/p>\n

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This multi-year collaboration<\/strong> is a continuation of a partnership formed in Monaco in 2021<\/strong> between the luxury luggage maker and Formula 1<\/strong>. From 2021 to 2024<\/strong>, Louis Vuitton has been a partner of the Automobile Club de Monaco<\/strong> before joining forces with Formula 1 in 2025.<\/p>\n

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On the famous Monegasque circuit, the luxury brand has celebrated no fewer than four champions<\/strong>: Max Verstappen<\/strong> (2021 and 2023), Sergio P\u00e9rez<\/strong> (2022), Charles Leclerc<\/strong> (2024) and, this year, Lando Norris<\/strong>.<\/p>\n

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Reaffirmed position in spectator sports<\/h2>\n

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Louis Vuitton was able to take its first steps in F1 thanks to a 10-year partnership<\/b> signed this year between LVMH and the Liberty Media<\/b> group. This title partner status allows the French luxury house to reaffirm its place in the world of spectator sports.<\/b><\/p>\n

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First, Louis Vuitton will rename the famous race Formula 1 \u00ae Louis Vuitton Grand Prix de Monaco 2026<\/strong>, as Tag Heuer did before it.<\/p>\n

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\"Louis
\u00a9 <\/span>Louis Vuitton<\/figcaption><\/figure>\n

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Then, the biggest luxury brand will produce the iconic trophy trunk for the sixth consecutive year<\/strong>. Covered in red monogram canvas on a black background, it will also feature a V evoking both Vuitton and victory in white and red tones, reminiscent of the colors of the Principality’s flag.<\/p>\n

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In addition, there will be special signage along the track<\/b> with creative banners conveying the idea of speed and precision combined with the timeless spirit of Monaco.<\/p>\n

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With its multiple points of contact<\/b>, Louis Vuitton is ensuring exceptional visibility during the Monaco Grand Prix<\/b>, both among tourists, spectators in the stands, and television viewers<\/b>. During the 2025 edition, 250,000 people<\/b> came to walk the streets of Monaco<\/b> for the occasion, while 21,000 fans<\/b> gathered in the stands<\/b> along the circuit.<\/p>\n

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Although there are no official consolidated figures, the TV broadcast of the Monaco Grand Prix<\/b> attracted 1.74 million viewers on Canal+<\/b> in 2025. In the United States<\/b>, the average audience was 2.3 million people on ABC<\/b>. All F1 races are broadcast in 180 countries<\/b> on various TV networks and platforms, making it a truly global event<\/b>\u2014comparable to the global distribution of other Grand Prix races.<\/p>\n

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Read also > When beauty shifts into high gear in F1 racing<\/a><\/p>\n

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Featured photo: \u00a9 Louis Vuitton<\/p>\n","protected":false},"excerpt":{"rendered":"

Louis Vuitton is taking over from watchmaker Tag Heuer as the new title partner of the Monaco Grand Prix. From June 4 to 8, the LVMH group’s luggage maker will strengthen its partnership with the event and enjoy increased visibility during the famous competition.<\/p>\n","protected":false},"author":507,"featured_media":184269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Luxury trunk maker Louis Vuitton becomes the title partner of the Monaco Grand Prix, reaffirming its place in spectator sports.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,24,24713],"tags":[24470,24133,22977,22419,23393],"class_list":["post-184270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-news-en","tag-communication-et-marketing","tag-divertissement-en","tag-louis-vuitton-en","tag-news-en","tag-sport-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/184270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=184270"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/184270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/184269"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=184270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=184270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=184270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}