{"id":184078,"date":"2025-12-09T07:00:13","date_gmt":"2025-12-09T06:00:13","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=184078"},"modified":"2025-12-11T11:42:02","modified_gmt":"2025-12-11T10:42:02","slug":"hugo-boss-announces-lower-results-in-2026","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hugo-boss-announces-lower-results-in-2026\/","title":{"rendered":"Hugo Boss announces lower results in 2026 <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>Although it expects to underperform next year, the German fashion group will continue its CLAIM 5 strategic plan, via the new \u201cTOUCHDOWN\u201d initiative, to optimize its revenues and return to growth and better results by 2027.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><b>Hugo Boss disappointed the stock market<\/b> by announcing in a press release dated December 4 that its sales and results would decline in 2026. This is the consequence of its new strategic plan for 2028, called \u201c<b>CLAIM 5 TOUCHDOWN\u201d<\/b>, which follows on from the previous CLAIM 5 plan&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>However, the German fashion group promises that this will be a blessing in disguise, as it aims to return to growth in 2027, before accelerating in 2028. In the long term, it expects an earnings before interest and taxes (EBIT) margin of 12%, the target initially announced for 2025, which is higher than market growth.<\/p>\n<p>&nbsp;<\/p>\n<h2>2026: a year of consolidation<\/h2>\n<p>&nbsp;<\/p>\n<p>\u201c2026 will be a year of consolidation and realignment and an important step in positioning HUGO BOSS for long-term profitable growth,\u201d announced Yves M\u00fcller, Chief Financial Officer.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" 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src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/hugo-boss-a-resilient-first-quarter-and-unchanged-forecasts\/\">Hugo Boss: a resilient first quarter and unchanged forecasts<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Boss x Steiff<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although it expects to underperform next year, the German fashion group will continue its CLAIM 5 strategic plan, via the new \u201cTOUCHDOWN\u201d initiative, to optimize its revenues and return to growth and better results by 2027.<\/p>\n","protected":false},"author":457,"featured_media":184077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"German fashion group Hugo Boss expects a decline in performance in 2026, but a return to growth as early as 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