{"id":183397,"date":"2025-12-01T22:03:30","date_gmt":"2025-12-01T21:03:30","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=183397"},"modified":"2025-12-16T18:34:16","modified_gmt":"2025-12-16T17:34:16","slug":"rapper-aap-rocky-adds-chanel-ambassador-to-his-fashion-credentials","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/rapper-aap-rocky-adds-chanel-ambassador-to-his-fashion-credentials\/","title":{"rendered":"Rapper A$AP Rocky adds Chanel ambassador to his fashion credentials"},"content":{"rendered":"<h4>After being named Ray-Ban&#8217;s first creative director in February and winning the Fashion Icon Award at the 2025 CFDA Awards in November, A$ap Rocky has joined the Chanel team as an ambassador. The US hip hop star and husband of singer Rihanna becomes the second ambassador of the Matthieu Blazy era.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><b>A few months after the appointment<\/b> of American actress, comedian, screenwriter, and director <b>Ayo Edebiri<\/b> as the first muse of new creative director Matthieu Blazy, and <b>just before the Chanel M\u00e9tiers d&#8217;art show<\/b> in New York City scheduled for December 2, <b>A$AP Rocky is strengthening his status as a fashion icon like never before.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>On the eve of his fourth studio album<\/strong> (Don&#8217;t Be Numb, scheduled for January 2026), the 37-year-old American rapper and singer-songwriter becomes one of <strong>Chanel&#8217;s new ambassadors<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>In search of creative renewal, the House of Cambon could well capitalize on this newcomer to<strong> give itself a more urban image and perhaps even strengthen its menswear offering.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Fictional but viral marriage proposal<\/h2>\n<p>&nbsp;<\/p>\n<p>Alongside the <b>announcement on November 29<\/b> that A$AP Rocky would be joining Chanel&#8217;s image team, the fashion house unveiled a mini promotional film. With its sights set on its M\u00e9tiers d&#8217;Art show scheduled for December 2 in the hip-hop star&#8217;s hometown, the Parisian brand shot the various sequences in the heart of the Big Apple.<\/p>\n<p>&nbsp;<\/p>\n<p>In this romantic three-minute short film, A$AP Rocky proposes to actress and model Margaret Qualley, the long-time face of Chanel (who first modeled for the camellia brand in 2011). <b>Filmed in October by director and commercial filmmaker Michel Gondry<\/b> (Eternal Sunshine of the Spotless Mind, The Science of Sleep, etc.), the scene sparked <b>unprecedented buzz among internet users<\/b>, sending his fan community (19.9 million followers on Instagram) into a frenzy.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"CHANEL M\u00e9tiers d\u2019art 2026 Show in New York \u2014 CHANEL Shows\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3WG8hU7TSM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>It is public knowledge that <b>the rapper has been the singer Rihanna&#8217;s high-profile partner for six years<\/b>. In September, the father welcomed his third child, a daughter named Rocki Irish Mayers. He could not, therefore, be the suitor of Demi Moore&#8217;s younger understudy in the horror film The Substance.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u201cFashion Killa\u201d \u00e0 la Pharell Williams<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>For more than a decade now, A$ap Rocky has been bridging the gap between music, fashion, and culture.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><b>The performer of \u201cFashion Killa\u201d and \u201cF**kin&#8217; Problem\u201d was born and raised in Harlem<\/b>. His sense of rhythm and diction earned him a place in the New York hip-hop collective A$AP Mob. This is where he got his stage name. <strong>In 2011, his first mixtape, Live. Love. A$AP<\/strong>, brought him into the spotlight.<\/p>\n<p>&nbsp;<\/p>\n<p>At the same time, this<strong> multi-talented artist, like Pharrell Williams, stood out for his keen sense of style.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>From his teenage years, the young man developed <b>an urban and sophisticated wardrobe<\/b> consisting of designer sneakers, Guess pieces inspired by Dapper Dan, and clothes found in a SoHo thrift store. It wasn&#8217;t long before he caught the attention of designers Rick Owens and Raf Simons, before wearing some of their outfits on a daily basis.<\/p>\n<p>&nbsp;<\/p>\n<p>This <b>urban dandy spirit<\/b> caught the eye of <b>major luxury brands eager for urbanity amid the streetwear craze. <\/b>The rest is history: <b>a wave of collaborations with Dior, Gucci, Moncler, Louboutin, and JW Anderson.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>His musical talent and style led him to the 2012 MTV Video Awards at the age of 24<\/b>, where he met singer Rihanna for the first time during rehearsals. <b>However, it took seven years before A$AP Rocky and the Barbadian singer gradually took the plunge into a relationship<\/b>. In the meantime, as Rihanna told Interview, <b>they fed off each other&#8217;s style<\/b>: \u201cI wore his designs, he came to my launches.\u201d In 2020 and 2022, <b>the couple reinvented the pregnancy announcement<\/b> with their first two children, RZA and Riot.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Last February<\/strong>, the rapper made history again by becoming <strong>Ray-Ban&#8217;s first-ever creative director<\/strong>, <strong>and in November,<\/strong> he won the title of <strong>Fashion Icon at the 2025 CFDA Awards<\/strong>, the Oscars of American fashion. He was also co-chair of the 2025 Met Gala.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/with-the-lingorm-duo-as-global-ambassadors-dior-capitalizes-on-the-thai-wave\/\">With the duo LingOrm as global ambassadors, Dior capitalizes on the Thai wave<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Chanel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After being named Ray-Ban&#8217;s first creative director in February and winning the Fashion Icon Award at the 2025 CFDA Awards in November, A$ap Rocky has joined the Chanel team as an ambassador. The US hip hop star and husband of singer Rihanna becomes the second ambassador of the Matthieu Blazy era.<\/p>\n","protected":false},"author":507,"featured_media":183396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"American hip-hop star and urban fashion phenomenon A$ap Rocky joins Chanel as a global ambassador.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[23177,24470,24133,23244,24004,24134,23832,22419],"class_list":["post-183397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-chanel-en","tag-communication-et-marketing","tag-divertissement-en","tag-egeries-en","tag-etats-unis-en","tag-mode-et-maroquinerie-en","tag-music","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/183397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=183397"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/183397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/183396"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=183397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=183397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=183397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}