<\/p>\n
<\/p>\n
Sandrine Poupon – EIML Paris is the school that created the first luxury marketing and management courses. We were the first school to offer five-year courses in the luxury industry. Since the school was founded, we have been committed to offering a comprehensive education in luxury culture and codes through technical and thematic seminars, know-how seminars with experts who come to share their knowledge and experience, as well as workshops, visits, conferences, and masterclasses. These programs complement more traditional courses in marketing, communication, digital, merchandising, and retail.<\/p>\n
EIML Paris trains students for a wide range of careers in the luxury sector, with positions ranging from marketing research to operational marketing, digital marketing, communications and events, such as event project manager, and finally distribution with a merchandising and retail curriculum. We also offer an International Marketing program, taught in English, which provides an international perspective with study abroad opportunities in the 2nd, 3rd, and 4th years, as well as English tracks for students who remain in Paris.<\/p>\n
The school has a strong presence thanks to its alumni and graduates in the luxury goods business ecosystem, as well as at the academic level, through state-recognized professional certifications at level 6 for bachelor’s degrees and level 7 for master’s degrees, and at the academic level with a five-year degree for the Luxury Master’s program.<\/p>\n
<\/p>\n
Sandrine Poupon: Our students often arrive at post-baccalaureate level and therefore need theoretical and cultural input. Our lecturers are luxury professionals, allowing students to gain concrete and lively feedback on what the luxury sector is like today. We work extensively in project mode, with real consulting assignments from the very beginning of the program. These assignments allow students to immerse themselves in the luxury ecosystem and benefit from professional training that combines theory and practice.<\/p>\n
At EIML Paris, professional training is mandatory: internships or work-study programs from the beginning of the program and systematic work-study programs starting in the fourth year of the master’s program. This allows students to build a solid resume that meets market expectations and be directly employable upon graduation.<\/p>\n
<\/p>\n
Sandrine Poupon: Open Houses are highlights for the school: prospective students visit the campus, meet me and the teaching, corporate relations, and admissions teams, and attend conferences on EIML Paris, professionalization, and the admissions process. This special event also gives them the opportunity to meet current students and the student union. They can also attend classes\/workshops on marketing, luxury codes, and careers in the sector to get a feel for life at EIML Paris and prepare for their professional projects in the best possible conditions.<\/p>\n
<\/p>\n
Sandrine Poupon: We have established educational partnerships with 50 partner universities, including the London College of Fashion, the Academia del Lusso in Milan, and the Florence University of Art, allowing students to enjoy an international experience. At the same time, we work closely with fashion houses such as Chanel, Dior, and Louis Vuitton, which are the main companies hosting our students. We have also enjoyed an excellent partnership with the LVMH group for 12 years, creating a dedicated Client Advisors class that combines courses at EIML with work experience at an LVMH group company.<\/p>\n
Messika, Ralph Lauren, Chaumet, Jacadi, Versace, Courr\u00e8ges, Givenchy, L’Or\u00e9al Produits de Luxe, Lancel, Chlo\u00e9, Longchamp, Jacquemus, Coty, Poiray, Lagard\u00e8re Travel Retail, Cartier, and Baccarat are just some of the other established luxury brands we work with.<\/p>\n
<\/p>\n
Sandrine Poupon: Our programs train versatile, responsive, and adaptable individuals with solid hard and soft skills, as well as excellent English proficiency. The most promising sectors in luxury today are varied, but fashion and accessories remain predominant, as do perfumes and cosmetics. Jewelry and watchmaking are also very important. Customer experience, lifestyle, and hospitality are also booming. Today, we have alumni in all areas of the luxury industry.<\/p>\n
<\/p>\n
Sandrine Poupon: It’s a highlight of the year, especially for our master’s students, but it’s open to everyone. Through roundtable discussions with experts, researchers, professionals, and students, we address current and future issues in the luxury sector. It’s a much-appreciated opportunity for reflection and perspective.<\/p>\n
The next Cit\u00e9 du Luxe will take place in person at our premises in Beaugrenelle (Paris XV), as well as via livestreaming on March 27, 2026. It will focus on the notion of eternity in luxury. Four themes will be discussed: the expectations of luxury customers in terms of experience; issues of sustainability and temporality; the brands’ perspective on the experience; and finally, operational performance. As every year, a white paper will be written by our teacher-researchers on these themes at the end of the Cit\u00e9 du Luxe. It is highly appreciated by professionals in the sector.<\/p>\n
<\/p>\n
Returning to the open house on Saturday, November 29, it will take place from 1:30 p.m. to 5:30 p.m. on the Beaugrenelle campus, 35, quai Andr\u00e9 Citro\u00ebn, in Paris’s 15th arrondissement.<\/p>\n
<\/p>\n
To attend, we recommend registering on the website: Open House at the School of Luxury Marketing | EIML PARIS<\/a>. Open Houses are also offered in other regions. The dates of upcoming Open Houses are available on the website.<\/p>\n <\/p>\n