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A collector’s residence<\/h2>\n
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The flagship unveiled by Saint Laurent is in line with its latest concepts<\/b>, including that of its Champs-Elys\u00e9es address. A hybrid space halfway between a Parisian apartment and a contemporary art gallery<\/b>. With one significant difference: its size. <\/strong>Whereas the former address<\/b> had a sales area of 900 m\u00b2<\/b>, the new<\/b> one is almost excessive at 1115 m\u00b2<\/b>.<\/p>\n <\/p>\n The Art Deco decor of the previous boutique<\/b>, marked by the omnipresence of marble, remains, with more monumental marble, giving the whole a tension between raw materials and refined details.<\/b><\/p>\n <\/p>\n <\/p>\n In addition, vast relaxation areas with antique-style chaise longues, adorned with works of art<\/b>, are spread over three levels<\/b>. Among the focal points is a monumental floating staircase<\/b>, which rivals that of a certain Pol\u00e8ne in its Champs-Elys\u00e9es boutique, just a few steps away. The shape of the structure curves to reflect all the sensuality inherent in the Parisian brand’s identity.<\/strong><\/p>\n <\/p>\n Museum-quality pieces<\/b> abound, whether they are works on loan from the Pinault Foundation<\/b> not far from here, tapestries<\/b>, carpets, antique-inspired basins<\/b> or furniture designed by Charlotte Perriand<\/b>.<\/p>\n <\/p>\n <\/p>\n At the top, on the third floor, you’ll find both the men’s collections and a landscaped terrace.<\/strong><\/p>\n <\/p>\n In terms of what’s on offer, the flagship store stocks the men’s and women’s ready-to-wear collections, as well as leather goods and shoes.<\/p>\n <\/p>\n <\/p>\n The newly opened boutique at 30 Avenue Montaigne\u2014the former Dior flagship store and former Canadian embassy building\u2014was designed to put the customer experience at the heart of the concept.<\/p>\n <\/p>\n With spaces for relaxation, fitting rooms, and private lounges, the new flagship store aims to deliver hospitality that meets the highest standards of prestige. C\u00e9dric Charbit<\/b>, who has been at the helm of Saint Laurent since January and rarely speaks to the press, gave an exclusive interview to WWD on the importance of customer relations in revitalizing the Parisian fashion house. \u201cWe have moved from a transactional model to an experiential model,<\/b> where customers are guests and hospitality is an art<\/b>,\u201d said the executive.<\/p>\n <\/p>\n <\/p>\n At the heart of this retail experience, personalization is, as befits luxury, a key feature. Saint Laurent, however, wanted to go one step further<\/b> by offering a bespoke service covering ready-to-wear, accessories, leather goods, and shoes<\/b>. This is a Parisian exclusive to date<\/b> for the fashion house, which has a network of 317 stores worldwide.<\/p>\n <\/p>\n Behind this renewed focus on space, art, and customer relations, the CEO makes no secret of his desire to double the revenue<\/b> of his former address on Avenue Montaigne. This goal aims to turn the tide after organic sales fell 4% in the third quarter. At the heart of this strategy to win back customers, C\u00e9dric Charbit intends to continue his efforts to expand the brand’s customer base, historically linked to women’s and men’s collections, which are considered a \u201ckey strategic pillar.\u201d<\/p>\n <\/p>\n![\"Saint](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/11\/Saint_Laurent_Flagship_Avenue_Montaigne_2-718x1024.jpeg\" "\\"Saint")
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Customer experience at the heart<\/h2>\n
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