<\/p>\n
<\/p>\n
For this first edition<\/b>, LUXUS PLUS<\/b> is pulling out all the stops by offering you an extraordinary experience on Tuesday, November 18, from 8:30 a.m. to 1 p.m.<\/b> in the refined setting of the Morning Concorde (H\u00f4tel de la Marine)<\/b>.<\/p>\n
<\/p>\n
Various highlights, entirely in English<\/b>, are expected, including an opening speech by Claire Domergue<\/b>, founder and editor-in-chief<\/b> of LUXUS PLUS. This will be followed by a preview presentation by R\u00e9my Oudghiri<\/b>, sociologist and CEO of Sociovision<\/b> (Ifop Group<\/b>), of the first exclusive international study co-produced by the IFOP Group and Luxus Plus<\/b>.<\/p>\n
<\/p>\n
Two round tables<\/b> will then be moderated by Maud Lagarde<\/b>, another luxury expert who previously worked at Louis Vuitton. It should be noted that two keynotes, moderated by Claire Domergue<\/b>, will also punctuate the morning. Areas dedicated to champagne and caviar tasting<\/b> and immersive experiences<\/b> will add spice to the event.<\/p>\n
<\/p>\n
Many prestigious brands, establishments, artisans, and start-ups will be present<\/b> in the audience and on stage, including the LVMH Group, Louis Vuitton, Orient Express Sailing Yachts, ISG Luxury Program, Valtech, Gemmyo, Rova Caviar<\/b>, and Ateliers Berger<\/b>.<\/p>\n
<\/p>\n
<\/p>\n
A highlight not to be missed, LUXperience(s) will open <\/strong>with an opening speech by Claire Domergue<\/strong>, founder and<\/strong> publishing director of LUXUS PLUS<\/strong> at 9:00 a.m<\/strong>. She will discuss the choice of theme for this first edition<\/strong>, \u201cExceptional experiences that redefine luxury,\u201d<\/em><\/strong> as well as the major challenges associated with this experiential aspect, which is increasingly leading to the development of specialized divisions within established luxury brands such as Louis Vuitton.<\/p>\n <\/p>\n Another highlight will undoubtedly be the presentation by R\u00e9my Oudghiri, sociologist and CEO of Sociovision (Ifop Group)<\/strong>, of the first study conducted jointly by Ifop Group and LUXUS PLUS.<\/strong><\/p>\n <\/p>\n This exclusive work<\/b> was conducted last June<\/b> with a representative panel of luxury customers comprising 4,500 people across Europe<\/b> (France, United Kingdom, Spain, Germany), the United States, and Asia (China and Japan).<\/b><\/p>\n <\/p>\n The study proposes a new customer segmentation<\/b>, moving away from socio-demographic criteria alone to establish five profiles. Among them, we note the presence of hedonists<\/b> (23% of the customers surveyed<\/b>). The majority in the various luxury markets analyzed<\/b>, these individuals aged 55 and over<\/b> perceive luxury<\/b> as \u201can occasional reward, a boost to self-confidence<\/b>.\u201d To attract them, luxury players must offer experiences likely to provide immediate pleasure and comfort<\/b>. These considerations lead them to prefer travel and gastronomic experiences.<\/p>\n <\/p>\n It should be noted that creatives<\/b>, another customer segment identified and the most receptive to experiences<\/b>, are in the majority in Anglo-Saxon countries<\/b>. These under-35s see luxury as \u201ca source of daily inspiration\u201d<\/b>, while the destination is already an experience in itself.<\/p>\n <\/p>\n The study will also develop other profiles with specific expectations<\/b> of this luxury clientele, as well as the three major challenges facing the global luxury industry.<\/b><\/p>\n <\/p>\n <\/p>\n How are luxury players addressing the issue of customer experience? Two round tables<\/strong> will attempt to shed light on the growing importance of the discipline in the sector<\/b>, particularly the dichotomy between the retail experience and the strategic development of the customer experience<\/b>, between scarcity and omniscience of touchpoints<\/b>, and between technology and human relations<\/b>. It will also be an opportunity to clarify the \u201caugmented\u201d role of sales advisors<\/b> and the new skills expected of them.<\/p>\n <\/p>\n A first round table<\/b> entitled \u201cFrom experience to brand excellence: how are practices evolving?\u201d<\/i><\/b> will explore the customer experience<\/b> as the new face of luxury brand excellence<\/b>, through the prism of innovation, craftsmanship, and design<\/b>, starting at 9:30 a.m.<\/b><\/p>\n <\/p>\n To discuss this topic, Dr.<\/strong> Estelle Dinh, CEO of Attixs Global Collection S.A.<\/strong>, will debate alongside Bertrand Petyt, European Director of SKAL International and Director of Hotel Operations at Orient Express Sailing Yachts<\/strong>, Ariane Berger, founder and director of Ateliers Berger<\/strong>, and Caroline Pannhasiri, marketing director of jeweler Gemmyo.<\/strong><\/p>\n <\/p>\n A second round table<\/b> entitled \u201cThe role of technology in orchestrating unified commerce and strengthening customer loyalty\u201d<\/i><\/b> will explore at 10:45 a.m. the challenge of omnichannel retailing in the luxury sector, particularly the limitations of working in silos<\/b> and the dilemma of the intrusion of technology<\/b>\u2014especially artificial intelligence\u2014into the luxury world, which is resolutely human-centered.<\/p>\n <\/p>\n This conversation will feature Tony Pinville, entrepreneur and AI expert, PhD student in machine learning<\/strong>, Co-founder and former CEO of Heuritech<\/b>, as well as Pascal Malotti, global retail strategy lead at Valtech<\/strong>, Capucine Jourde, project manager, strategic development of the customer experience at Louis Vuitton<\/strong>, and Stanislas Vignon, head of digital intelligence at LVMH<\/strong>.<\/p>\n <\/p>\n These round tables<\/b> will be moderated by Maud Lagarde, senior advisor for digital customer experience in the luxury sector and former LVMH employee.<\/b><\/p>\n <\/p>\n Two keynotes will punctuate the morning.<\/strong><\/p>\n <\/p>\n The first presentation at 10:15 a.m.<\/b>, dedicated to luxury brands, customer experience, and education<\/b>, will be given by V\u00e9ronique Lepinay, Director of Institutional Communication and International Experience at the ISG Luxury Program.<\/b><\/p>\n <\/p>\n The second presentation, scheduled for 11:30 a.m.<\/b>, will focus on \u201cEmotion and customer experience: the role of luxury packaging\u201d<\/i><\/b>.<\/p>\n <\/p>\n All of these keynotes will be moderated by Claire Domergue, founder and publishing director of LUXUS PLUS.<\/strong><\/p>\n <\/p>\n Finally, Delphyne Dabezies, co-founder of Rova Caviar<\/strong>, and Claire Domergue, founder and publishing director of LUXUS PLUS<\/strong>, will close this morning session<\/strong> rich in learning and emotion.<\/p>\n <\/p>\n Click here to find out more<\/a><\/p>\n <\/p>\n <\/p>\n 8:30 a.m. Coffee reception<\/strong><\/p>\n <\/p>\n 9:00 a.m.<\/b> Opening speech by Claire Domergue<\/b>, publisher of Luxus Plus<\/p>\n <\/p>\n 9:10 a.m. Presentation of the exclusive Ifop Group x Luxus Plus study by R\u00e9my Oudghiri<\/b>, sociologist and CEO of Sociovision (Ifop Group).<\/p>\n <\/p>\n 9:30 a.m. Round Table No. 1 From experience to brand excellence: how are practices evolving?<\/i><\/b><\/p>\n With Dr. Estelle Dinh<\/strong>, CEO of Attixs Global Collection S.A<\/strong>.; Bertrand Petyt<\/strong>, European director of SKAL International<\/strong> and director of hotel operations at Orient Express Sailing Yachts<\/strong>; Ariane Berger<\/strong>, founder & director of Ateliers Berger<\/strong>; Caroline Pannhasiri<\/b>, marketing director, Gemmyo<\/b><\/p>\n Moderated by Maud Lagarde<\/b>, senior advisor, digital customer experience in the Luxury Sector, formerly Louis Vuitton<\/b><\/p>\n <\/p>\n 10:15 Keynote No. 1 Luxury brands, customer experience, and education<\/i> in partnership with ISG Luxury Program<\/b>. With V\u00e9ronique Lepinay<\/b>, director of institutional communication and international experience at ISG Luxury Program<\/strong><\/p>\n Moderated by Claire Domergue<\/strong>, founder and publishing director of LUXUS PLUS.<\/p>\n <\/p>\n 10:30 a.m. Coffee break<\/b><\/p>\n <\/p>\n 10:45 a.m. Round Table No. 2 The role of technology in orchestrating unified commerce and strengthening customer loyalty<\/i><\/b><\/p>\n With Tony Pinville<\/b>, entrepreneur and AI expert, PhD in machine learning, Co-founder and former CEO of Heuritech <\/b>; Pascal Malotti<\/strong>, global retail strategy Lead, Valtech<\/strong>; Capucine Jourde<\/strong>, project manager, strategic development of customer experience, Louis Vuitton<\/strong>; Stanislas Vignon<\/strong>, head of digital intelligence at LVMH<\/strong><\/p>\n Moderated by Maud Lagarde<\/strong>, senior advisor, digital customer experience in the Luxury Sector, Former Louis Vuitton<\/strong><\/p>\n <\/p>\n 11:30 Keynote No. 2 Emotion and customer experience<\/i><\/b><\/p>\n Moderated by Claire Domergue<\/strong>, founder and publishing director of LUXUS PLUS.<\/p>\n <\/p>\n 11:45 Informal discussion (Fireside Chat)<\/b> with Delphyne Dabezies<\/b>, co-founder of Akanjo, Acipenser, Rova Caviar<\/b>, Kasnodar Caviar, and Asoan Ethic<\/p>\n 12:00 p.m. Closing ceremony and cocktail lunch<\/strong><\/p>\n <\/p>\nTwo round tables and two keynotes<\/h2>\n
Full program<\/h2>\n