{"id":179909,"date":"2025-10-21T12:58:29","date_gmt":"2025-10-21T10:58:29","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=179909"},"modified":"2025-12-16T18:40:51","modified_gmt":"2025-12-16T17:40:51","slug":"branson-505-lalique-and-50-cent-create-an-exceptional-cognac","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/branson-505-lalique-and-50-cent-create-an-exceptional-cognac\/","title":{"rendered":"Branson 505 : Lalique and 50 Cent create an exceptional cognac"},"content":{"rendered":"<h4>In partnership with Lalique, rapper 50 Cent has unveiled Branson \u00c9dition 505 Cognac, limited to 505 decanters worldwide.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The crystal house <strong>Lalique<\/strong> and <strong>Sire Spirits<\/strong>, the beverage brand founded by Curtis Jackson, better known as <strong>50 Cent<\/strong>, have thus formalized their first collaboration around <strong>Branson Edition 505<\/strong>, unveiled as a limited edition at a private launch at the Lalique Townhouse in Manhattan.<\/p>\n<p>&nbsp;<\/p>\n<p>The project, conceived in 2020, brings together two seemingly distant worlds to create a unique object where creative audacity meets artisanal excellence. &#8220;<em>I am honored to be collaborating with Curtis \u201850 Cent\u2019 Jackson, a true visionary. Although we come from different worlds, we share the same values : audacity, excellence, and creativity. Together, we have pushed the boundaries of imagination<\/em>,&#8221; said <strong>Silvio Denz<\/strong>, Executive Chairman of the Lalique Group.<\/p>\n<h2><\/h2>\n<h2>A sculptural bottle in tribute to Ren\u00e9 Lalique<\/h2>\n<p>&nbsp;<\/p>\n<p>The carafe reproduces a silhouette inspired by <strong>Ren\u00e9 Lalique<\/strong>&#8216;s perfume bottles from the early 20th century and is topped with a sculpted lion&#8217;s head, a symbol of strength and mastery. Made in Lalique&#8217;s workshops in Alsace, it combines blown and pinched glass techniques, cutting, engraving, and hand polishing.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_179902\" aria-describedby=\"caption-attachment-179902\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-179902 size-large\" title=\"50-cent-cognac-1\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1-683x1024.jpg 683w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1-200x300.jpg 200w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1-768x1152.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1-480x720.jpg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1-750x1125.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-1.jpg 788w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption id=\"caption-attachment-179902\" class=\"wp-caption-text\">\u00a9 Lalique<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Each piece is also numbered and engraved, then presented in a custom-made box combining fine wood, composite marble, and brass-plated accessories, equipped with an LED lighting system activated by a signature LionHead key.<\/p>\n<p>&nbsp;<\/p>\n<p>The box also contains a Branson \u00d7 Lalique plaque, a serving pipette, and a leather carrying bag, transforming the bottle into a ceremonial experience.<\/p>\n<p>&nbsp;<\/p>\n<p>The liquid lives up to its container : this 505 edition blends <strong>200 eaux-de-vie exclusively from the Grande Champagne terroir<\/strong>, some of which are over a hundred years old and aged in Limousin oak barrels. The Hors d&#8217;\u00c2ge cognac reveals a nose of damp undergrowth mixed with orange zest, a palate marked by white truffle and ancient spices.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_179904\" aria-describedby=\"caption-attachment-179904\" style=\"width: 788px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-179904 size-full\" title=\"50-cent-cognac-2\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2.jpg\" alt=\"\" width=\"788\" height=\"525\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2.jpg 788w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2-300x200.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2-768x512.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2-720x480.jpg 720w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2-480x320.jpg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/50-cent-cognac-2-750x500.jpg 750w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption id=\"caption-attachment-179904\" class=\"wp-caption-text\">\u00a9 Lalique<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Philanthropy enters the world of luxury<\/h2>\n<p>&nbsp;<\/p>\n<p>The 505 edition is part of a \u201c<strong>conscious capitalism<\/strong>\u201d initiative promoted by 50 Cent. To be eligible to purchase one of the 505 decanters available, interested parties must first make a <strong>$5,000 donation<\/strong> <strong>to the G-Unity Foundation<\/strong>, his charity that supports disadvantaged young people. After making this initial donation, the brand offers to reserve the bottle for an additional <strong>$20,000<\/strong>, bringing the total price to <strong>$25,000<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Each donor and buyer then becomes a founding member of the <strong>505 Society<\/strong>, a private club offering, among other things, a personalized handmade Lalique piece, a digital NFT, invitations to VIP events, and priority access to future limited editions.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201c<em>More than just a cognac, it&#8217;s a manifesto, a bridge between French heritage, the American dream, and my deep belief in conscious capitalism. It embodies everything that represents an ambitious lifestyle. Thanks to Lalique&#8217;s artistic talent and my Foundation&#8217;s mission, we have created a timeless product that will inspire generations<\/em>,\u201d said the American rapper.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/louis-xiii-cognac-house-ventures-into-tableware\/\">Louis XIII Cognac House ventures into tableware<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Lalique<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with Lalique, rapper 50 Cent has unveiled Branson \u00c9dition 505 Cognac, limited to 505 decanters worldwide.<\/p>\n","protected":false},"author":256,"featured_media":179907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"In partnership with Lalique, rapper 50 Cent has unveiled Branson \u00c9dition 505 Cognac, limited to 505 decanters worldwide.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[24713,5868],"tags":[25355,23653,24716,24182,23375,24470,24133,25356,23832,22419,23289,25357,25348],"class_list":["post-179909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-retail","tag-50-cent-en","tag-abonnes-en","tag-american-luxury","tag-cognac-en","tag-collaboration","tag-communication-et-marketing","tag-divertissement-en","tag-lalique-en","tag-music","tag-news-en","tag-packaging-en","tag-sire-spirits-en","tag-wine-spirits"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/179909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=179909"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/179909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/179907"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=179909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=179909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=179909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}