{"id":179655,"date":"2025-10-17T07:00:14","date_gmt":"2025-10-17T05:00:14","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=179655"},"modified":"2025-10-18T13:43:16","modified_gmt":"2025-10-18T11:43:16","slug":"estee-lauder-is-focusing-more-than-ever-on-france-for-its-perfumes","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/estee-lauder-is-focusing-more-than-ever-on-france-for-its-perfumes\/","title":{"rendered":"Est\u00e9e Lauder is focusing more than ever on France for its perfumes <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>The American group has unveiled its new innovation center dedicated to perfumes, which uses cutting-edge technology to accelerate the creation of new fragrances. Located in Paris, it comes at just the right time to stimulate a promising segment within a group that is itself undergoing restructuring.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>The political crisis in France has not prevented <b>Est\u00e9e Lauder<\/b> from betting on the country to develop its perfumes.<\/p>\n<p>&nbsp;<\/p>\n<p>As announced, the American group has just inaugurated its new <b>Maison des Parfums<\/b> on Rue Volney in Paris&#8217;s second arrondissement, the bridgehead for this policy. And although Emmanuel Macron was unable to attend the housewarming party on October 14 due to a trip to Egypt, the opening is nonetheless good news for France.<\/p>\n<p>&nbsp;<\/p>\n<h2>A global innovation center dedicated to olfactory excellence<\/h2>\n<p>&nbsp;<\/p>\n<p>In a five-story, 2,000 m\u00b2 building, La Maison des Parfums brings together the group&#8217;s fragrance, creation, and innovation teams.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_179751\" aria-describedby=\"caption-attachment-179751\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-179751\" title=\"Est\u00e9e Lauder Maison Parfums 2\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-819x1024.jpeg\" alt=\"Est\u00e9e Lauder Maison Parfums 2\" width=\"819\" height=\"1024\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-819x1024.jpeg 819w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-240x300.jpeg 240w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-768x960.jpeg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-1229x1536.jpeg 1229w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-480x600.jpeg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2-750x938.jpeg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/10\/Estee_Lauder_Maison_Parfums_2.jpeg 1280w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption id=\"caption-attachment-179751\" class=\"wp-caption-text\">\u00a9 Est\u00e9e Lauder<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" 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community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/estee-lauder-to-open-its-maison-des-parfums-in-2025-in-paris\/\">Est\u00e9e Lauder to open its Maison des Parfums in Paris in 2025<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Est\u00e9e Lauder<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The American group has unveiled its new innovation center dedicated to perfumes, which uses cutting-edge technology to accelerate the creation of new fragrances. Located in Paris, it comes at just the right time to stimulate a promising segment within a group that is itself undergoing restructuring.<\/p>\n","protected":false},"author":457,"featured_media":179653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The American group has inaugurated its Maison des Parfums and new innovation center in Paris, which uses the latest technologies to accelerate the creation of new fragrances.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,24,24713],"tags":[23653,24716,23282,22394,22615,23207,23173],"class_list":["post-179655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-news-en","tag-abonnes-en","tag-american-luxury","tag-estee-lauder-en","tag-focus-en","tag-industry","tag-parfums-et-cosmetiques-en","tag-paris-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/179655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=179655"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/179655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/179653"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=179655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=179655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=179655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}