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The highlight of the Luxe Pack Monaco<\/b> trade show\u2014a must-attend event for all professionals in the luxury packaging<\/b> and retail industries\u2014the Luxe Pack In Green ceremony<\/b> crowned two winners this year: Ma Balise and Amcor.<\/b><\/p>\n
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Winner of the Luxe Pack in Green<\/b> award in the Eco-designed Packaging<\/b> category, Ma Balise<\/b>, an innovative company founded in 2020 in Li\u00e8ge, was recognized for its Eph\u00e9m\u2122 labels<\/b>, the world’s first fully biodegradable NFC and RFID labels<\/b>, a revolutionary innovation combining connected technology and sustainability.<\/p>\n
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Whereas a traditional connected label<\/b> requires seven layers including PVC, PET, and chemical etching<\/b>, the Eph\u00e9m\u2122 NFC and RFID label<\/b> revolutionizes connected packaging with only four fully biodegradable layers<\/b>, eliminating 43% of the ordinary layers.<\/p>\n
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In fact, polyvinyl chloride (PVC), polyethylene terephthalate (PET), and chemical etching all have one thing in common: when subjected to high temperatures, they produce or release volatile compounds and even toxic particles that are harmful to health and potentially carcinogenic.<\/p>\n
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The solution developed by Ma Balise<\/b> thus allows for the complete elimination of this undesirable trio<\/b> (PVC, PET, and chemical etching). The antenna<\/b> is printed with conductive ink on FSC paper<\/b>.<\/p>\n
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Certified for 30 days<\/b>, the biodegradability<\/b> promised by the Eph\u00e9m\u2122 label does not compromise the effectiveness of the NFC and RFID device<\/b>. As a reminder, this technology allows luxury brands to link their packaging to product information (provenance, origin, materials, etc.), communication campaigns, brand stories, and even personalized services.<\/p>\n
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For the company that describes its latest innovation as \u201ctechnology that knows how to fade away,\u201d<\/b> the aim is to transform the European regulatory requirement for a Digital Product Passport<\/b>, which will be mandatory for companies from 2027, into a sustainable competitive advantage<\/b> for luxury brands. They will thus be able to guarantee their customers connectivity without compromising their environmental commitment.<\/b><\/p>\n
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Ma Balise has identified at least three compelling use cases for Eph\u00e9m\u2122 tags that address the main challenges facing the luxury sector, namely: complete traceability of ingredients and product origin, anti-counterfeiting authentication, and a personalized connected customer experience.<\/p>\n
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Present in around 15 countries<\/b>, the Belgian company Ma Balise distributes eco-responsible connected traceability solutions through its Eph\u00e9m\u2122 range (Eph\u00e9mRFID\u2122 and Eph\u00e9mNFC\u2122)<\/b>. On its LinkedIn page, the Li\u00e8ge-based start-up claims to have designed 500 campaigns<\/b> with optimized mobile content tailored to the exact width of smartphones. As a result, Ma Balise promises maximum user engagement (estimated at +30%) for environments as diverse as restaurants, museums, shops, and events.<\/p>\n
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For its part, Amcor<\/b> won the Luxe Pack in Green Award 2025<\/b> in the CSR category<\/b>. This Swiss company, based in Zurich, is the world leader in packaging solutions for consumer and healthcare products.<\/p>\n
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