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A film premiere…<\/strong><\/p>\n <\/p>\n Gucci chose a more cautious and less bombastic format to mark Demna’s arrival amid a context of declining sales.<\/p>\n <\/p>\n While fashionistas got their fill of fashion, it was diluted in a homeopathic manner in a short film entitled \u201cThe Tiger.\u201d Here, fashion designer Demna takes a back seat<\/b> to highlight a five-star cast<\/b> featuring Hollywood stars from the 1990s and 2000s<\/b>, namely Demi Moore, Edward Norton, and Ed Harris<\/b>. The whole thing was immortalized by Spike Jonze – <\/b>creator of the highly disruptive and award-winning 2016 Kenzo World<\/b> fragrance campaign – and Halina Reijn<\/strong>. <\/em><\/p>\n <\/p>\n This film premiere<\/b> (opening night, as the Americans say) is a continuation of the \u201cLa Famiglia\u201d (the family) campaign<\/b>, a visual campaign tinged with irony and provocative spirit<\/b> characteristic of the Tom Ford era, revealed the day before the event.<\/p>\n <\/p>\n The \u201cTutta in Famiglia\u201d<\/b> (everything in family) capsule collection featured in the mini film will be available exclusively in a dozen stores from September 25 to October 12<\/b> in Beverly Hills, New York, Paris, London, Milan, and Singapore.<\/p>\n <\/p>\n <\/p>\n Did you think that Gucci had lost its mojo (or \u201cGucciness\u201d) with Sabato de Sarno and his overly demure day and night silhouettes at a fashion house known for its nightlife spirit?<\/p>\n <\/p>\n It must be said that in the space of thirty years, the Florentine fashion house has had no fewer than six creative directors<\/b> (seven if you count John Ray), namely Tom Ford, Alessandra Facchinetti, Frida Giannini, Alessandro Michele, Sabato De Sarno, and finally Demna<\/b> (Gvasalia).<\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tMindfulness experience<\/h2>\n