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After Haute Couture, Haute Parfumerie<\/b>…<\/p>\n
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Balenciaga, the Kering group’s fashion house<\/b>, which will present the first collection by Pierpaolo Piccioli,<\/b> Demna’s (Gucci)<\/b> replacement, on October 4 during Paris Fashion Week, continues to reinvent itself.<\/p>\n
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Founded in 1917 by Spanish designer Crist\u00f3bal Balenciaga, the brand has delved into its archives to reconnect with one of the few segments currently thriving in the luxury market: ultra-high-end fragrances.<\/p>\n
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Balenciaga was able to start with the historic fragrance, Le Dix, the first perfume invented by the House’s founder in 1947. But to find the right tone for new expectations, it was also able to count on the new arm of the group chaired by Fran\u00e7ois-Henri Pinault (and headed by Luca de Meo): Kering Beaut\u00e9.<\/p>\n
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Founded in 2023, this new subsidiary has set itself the \u201cmission of expanding the worlds of the Group’s Houses<\/b> into a field that is both essential and natural for them, expressing their creative vision through beauty, and in particular high perfumery<\/b>,\u201d explains Kering in a press release.<\/p>\n
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Prior to this, Balenciaga had granted a license in 2008 to the American group Coty, which was not renewed.<\/p>\n
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\u201cTo capture Balenciaga’s timeless DNA and signature style, the teams at Kering Beaut\u00e9 worked closely with the House.\u201d According to Raffaella Cornaggia, CEO of Kering Beaut\u00e9, this has \u201crevived the olfactory soul of the House with a touch of modernity.\u201d<\/p>\n
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The result: a collection of ten exclusive fragrances,<\/b> whose names are known, but not those of their perfumers, which the House has deliberately kept secret.<\/p>\n
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For each fragrance (Le Dix<\/b>, of course, but also No Comment, Getaria, Twenty Four Seven, To Be Confirmed, Muscara, 100%, Extra, Crist\u00f3bal, and Incense Perfumum<\/strong>), Kering Beaut\u00e9 has combined rare raw materials from haute perfumery with innovative ingredients obtained using \u201ccutting-edge extraction techniques.\u201d<\/p>\n <\/p>\n Le Dix<\/b> was the first thread pulled by Kering Beaut\u00e9. \u201cThis rebirth of a lost icon began with fifteen years of research<\/b> conducted by the house’s archivists, which led to the rediscovery of a bottle\u201d containing the precious scent, explains Balenciaga in its press release.<\/p>\n <\/p>\n The container, bottle, and fragrance have been reconstructed and modernized with a sustainable approach.<\/p>\n <\/p>\n <\/p>\n Scrutinized \u201cdown to the smallest detail,\u201d the original bottle has been faithfully reproduced<\/b>, \u201cright down to the spherical glass cap and hand-tied ribbon.\u201d But while Dix is presented in a case engraved with the perfume’s original logo, it is also \u201cpatinated using modern technology for a vintage finish that evokes the history of the juice\u201d and wrapped in \u201cBalenciaga’s iconic industrial gray packaging.\u201d<\/p>\n <\/p>\n In terms of scent<\/b>, the original Dix formula has been \u201creimagined and reinvented\u201d through a chypre and floral blend of \u201ciris absolute, isolated iris aldehydes, violet leaf absolute, and essential oils of incense.\u201d<\/b><\/p>\n <\/p>\n All in all, a juxtaposition that \u201cembodies,\u201d according to Balenciaga, \u201cthe dialogue between heritage and modernity<\/b>.\u201d<\/p>\n <\/p>\n <\/p>\n The launch of Dix was supported by the opening of a dedicated boutique at… 10 avenue George V, the historic<\/b> address that gave its name to the first fragrance and where Crist\u00f3bal Balenciaga set up his salon, workshops, and perfumery when he arrived in France<\/b>. An address, finally, where the House had relocated two years ago, once again organizing its Couture shows there.<\/p>\n <\/p>\n Behind each of the other Balenciaga fragrances, whose spicy and vivid colors are reflected in identical bottles, there is usually a nod to its history. The woody abstraction of \u201cNo Comment\u201d is thus intended as a tribute to the designer’s legendary silence, the sea spray of \u201cGetaria\u201d to that of his native Basque village, the tulip and white tea notes of \u201cTo Be Confirmed<\/b>\u201d to the Tulipe dress of 1958, while \u201cMuscara<\/b>\u201d offers powdery accords of musk and makeup, and the juice of \u201cCrist\u00f3bal<\/b>\u201d is \u201cenigmatic and discreet.\u201d More abstract, the floral \u201c100%\u201d is intended to embody \u201cthe radical modernity of the house.\u201d<\/p>\n <\/p>\n <\/p>\n Reiterating its deep commitment to sustainable development<\/b>, Kering Beauty also says it has taken the utmost care in composing the fragrances, \u201cevaluating their environmental performance<\/b> and the potential risks associated with sourcing their ingredients.\u201d The bottles are<\/b> refillable<\/b> and the packaging is made from recyclable cardboard<\/b>, with no single-use plastic.<\/p>\n <\/p>\n This new collection of fragrances, priced at the high end of the market (\u20ac55 for a travel spray, \u20ac260 for a 100 ml eau de parfum, \u20ac320 for a Le Dix miniature gift set, etc.<\/b>), went on sale on September 10. In addition to its boutique at 10 Avenue George V and its online store, it is initially available in a selection of Balenciaga boutiques in Europe and North America<\/b>. This will be followed by the Middle East, Asia and finally, the rest of the world<\/b>.<\/p>\n <\/p>\nVintage and modernity<\/h2>\n
Dedicated boutique<\/h2>\n
Sustainable development<\/h2>\n