{"id":175992,"date":"2025-09-12T18:52:46","date_gmt":"2025-09-12T16:52:46","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=175992"},"modified":"2025-12-16T19:26:36","modified_gmt":"2025-12-16T18:26:36","slug":"spanish-singer-rosalia-the-new-face-of-the-calvin-klein-campaign","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/spanish-singer-rosalia-the-new-face-of-the-calvin-klein-campaign\/","title":{"rendered":"Spanish singer Rosalia, the new face of the Calvin Klein campaign"},"content":{"rendered":"

Calvin Klein’s latest underwear campaign takes on an air of forbidden fruit with Rosalia. The Grammy Award-winning Spanish artist poses scantily clad under the lens of photographer Carlijn Jacobs in a setting that is as sensual as it is surreal.<\/h4>\n

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On September 9, American brand Calvin Klein turned up the heat by unveiling its latest underwear campaign. It’s a legendary campaign that has featured numerous celebrities, from Brooke Shields to Kate Moss, Mark Wahlberg, Eva Mendes, and Scarlett Johansson.<\/p>\n

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After Jeremy Allen in 2024, it’s now Rosalia’s turn. The singer of \u201cMalamente,\u201d <\/strong>\u201cDespecha,\u201d and \u201cCon Altura,\u201d has embodied the new flamenco<\/b> scene since her debut and has proven to be a true showstopper at the world’s most popular festivals.<\/p>\n

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Sharing the spotlight with a snake<\/b>, the 32-year-old woman gives herself the air of a new Eve of the 21st century.<\/p>\n

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A sensual and ultra-modern campaign<\/h2>\n

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Under the lens of photographer Carlijn Jacobs<\/strong>, Rosalia poses confidently and boldly with a Burmese python<\/strong>. It’s a spectacular and surreal scene in which the snake is used as a metaphor for second-skin underwear<\/strong>. The reptile is also heavily laden with symbolism<\/strong>, embodying both strength and transformation<\/strong>. It brings to mind the serpent that tempted Eve in the New Testament<\/strong>…<\/p>\n

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\u00a9 <\/span>Calvin Klein<\/figcaption><\/figure>\n

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In this new campaign, Rosalia showcases the latest Calvin Klein underwear designs<\/strong>. These pieces reflect a certain idea of comfort and R&D. The American brand is announcing the launch of the Icon Cotton Modal range<\/strong>, designed with a seamless Infinity Bond waistband and bonded hook-and-eye closures for a smoother silhouette.<\/p>\n

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\u201cCalvin Klein underwear has been an integral part of my wardrobe for years. I love this brand and it’s an honor for me to be part of this campaign,\u201d said Rosalia.<\/p>\n

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\u00a9 <\/span>Calvin Klein<\/figcaption><\/figure>\n

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Known for her street style<\/b>, Rosalia offers an ode to minimalism<\/b> in both underwear and baggy pants. Calvin Klein’s provocative DNA is thus reinterpreted in light of the singer-songwriter’s powerful and modern personality.<\/p>\n

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And with over 168,000 likes on Instagram and more than 4,060 positive comments in 24 hours<\/strong>, the campaign is proving to be a resounding success<\/strong> for the American brand, as noted by Grazia magazine.<\/p>\n

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The artist has the advantage of being at the crossroads of music, culture, and fashion<\/strong>, creating a crossover between these different worlds.<\/p>\n

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While her fans are eager to find out more about her upcoming fourth album<\/b>, the beautiful Catalan singer has chosen to re-release \u201cDe Madrug\u00e1\u201d for the Calvin Klein campaign. This is a previously unreleased track, which has been an integral part of her tours since 2018 and her El Mal de Querer tour, but has never been produced on a studio album.<\/p>\n

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This is not the first time the artist has used an unreleased track in one of her projects: she already did so with Como Al\u00ed in 2020 for the advertising campaign for the new lipstick from the MAC brand.<\/p>\n

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Latin prodigy<\/h2>\n

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Born in Barcelona in 1992<\/b>, Rosalia quickly became a sure bet on the new flamenco scene<\/b>, the result of long work that began in her teens<\/b>. She trained at the Escola Superior de M\u00fasica de Catalunya<\/b>, perfecting her vocal technique.<\/p>\n

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She thus mastered cante jondo (deep singing)<\/b> with its ornamentation, melismas, and emotional power. The Catalan singer also knows how to adapt her voice to other genres<\/b> such as pop, R&B, and especially trap and reggaeton, making her particularly versatile.<\/p>\n

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In her early days, she didn’t hesitate to sing in bars<\/b> or collaborate with local artists<\/b>, notably Spanish rapper C. Tangana.<\/p>\n

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Her first album, Los Angeles (2017)<\/b>, which blends flamenco tradition with dark contemporary arrangements, earned her critical acclaim in Spain<\/b>.<\/p>\n

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\u00a9 <\/span>Calvin Klein<\/figcaption><\/figure>\n

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A year later, El Mal de Querer brought her to the attention of a wider international audience<\/b>. Critics praised her bold fusion of flamenco with more urban influences<\/b> (trap, R&B, electronic). This conceptual album, inspired by a medieval novel, contains her first international hit, Malamente<\/b>, which earned her two Latin Grammy Awards.<\/b><\/p>\n

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In 2020<\/strong>, Rosal\u00eda made Grammy Awards history by becoming the first Spanish artist to win the Grammy Award for Best Latin Rock, Urban or Alternative Album<\/strong>, confirming the growing influence of the Latin scene.<\/p>\n

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The phenomenon gained momentum in 2019<\/b>, particularly following her collaboration with rapper J Balvin and El Guincho<\/b> on the track Con Altura<\/b>. The music video for the song earned the singer the distinction of becoming the first Spanish artist to win an MTV Video Music Award<\/b> at the MTV VMAs.<\/p>\n

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\u00a9 <\/span>Calvin Klein<\/figcaption><\/figure>\n

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It wasn’t until 2022<\/b> that the artist achieved recognition<\/b> with her third studio album Motomami<\/b>, an experimental, personal, and daring opus that brings together reggaeton, bolero, hyperpop, bachata, trap, and, of course, flamenco rhythms.<\/b><\/p>\n

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In recent years, Rosalia has made numerous appearances at major music festivals<\/b> such as Coachella, Primavera Sound, and Lollapalooza.<\/p>\n

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Her authentic and assertive musical universe<\/b> has attracted many brands<\/b> in recent years. In 2024, she was recruited by Dior<\/b>, before posing last July for the sports and fashion brand New Balance<\/b>.<\/p>\n

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Read also > Dua Lipa named global ambassador for YSL Beauty<\/a><\/p>\n

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Featured photo: Calvin Klein<\/p>\n","protected":false},"excerpt":{"rendered":"

Calvin Klein’s latest underwear campaign takes on an air of forbidden fruit with Rosalia. The Grammy Award-winning Spanish artist poses scantily clad under the lens of photographer Carlijn Jacobs in a setting that is as sensual as it is surreal.<\/p>\n","protected":false},"author":507,"featured_media":175998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Calvin Klein has enlisted singer Rosalia to promote its new lingerie line, while her fans are still waiting for a fourth album.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[24716,23209,24470,24133,23244,24108,24134,23832,22419],"class_list":["post-175992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-american-luxury","tag-campaigns-en","tag-communication-et-marketing","tag-divertissement-en","tag-egeries-en","tag-lingerie-en","tag-mode-et-maroquinerie-en","tag-music","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/175992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=175992"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/175992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/175998"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=175992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=175992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=175992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}