{"id":174116,"date":"2025-08-20T14:34:35","date_gmt":"2025-08-20T12:34:35","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=174116"},"modified":"2025-12-16T19:31:23","modified_gmt":"2025-12-16T18:31:23","slug":"louis-vuitton-beauty-is-about-to-take-center-stage","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/louis-vuitton-beauty-is-about-to-take-center-stage\/","title":{"rendered":"Louis Vuitton Beauty is about to take center stage"},"content":{"rendered":"

The first images of the Louis Vuitton Beauty collection and campaign, the luxury brand’s foray into cosmetics alongside Pat McGrath, have just been revealed ahead of the online pre-order launch on August 25, 2025.\u00a0This date, like the size of this inaugural collection (55 products), playfully references the DNA of the luggage maker, better known in Asia as LV.<\/h4>\n

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LV or 55 in Roman numerals<\/b>.<\/p>\n

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To write a new chapter in its 171-year history<\/b>, Louis Vuitton is expanding its territory to include beauty<\/b>, following a rise in luxury in watchmaking last year.<\/p>\n

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A real driving force in a sector experiencing a certain \u201cluxury fatigue,\u201d cosmetics<\/b>, like collectible perfumes, are not affected by the crisis<\/b>, judging by the results of its competitors.<\/p>\n

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With 55 new items<\/b>, the luggage maker has pulled out all the stops to make a splash by recruiting an iconic figure as its new creative director of makeup<\/b>: Pat McGrath.<\/p>\n

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Louis Vuitton<\/b> thus becomes the latest luxury house to launch its own range of beauty products<\/b>. The last major diversification was Herm\u00e8s in 2020.<\/p>\n

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Inaugural collection<\/h2>\n

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Aware of the importance of consistency and continuity with the House’s codes, Louis Vuitton unveiled the first images of a brand new range on August 19, comprising three worlds: LV Rouge, LV Baumes and LV Ombres. China will be the first to see the range, with a preview launch on Wednesday, August 20.<\/p>\n

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The collection includes 55 lipsticks, 10 balms and 8 eye shadow quartets<\/b>, \u201ceach reflecting the extraordinary craftsmanship, creativity and innovation of Louis Vuitton,\u201d according to the official press release.<\/p>\n

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\u00a9 <\/span>Louis Vuitton<\/figcaption><\/figure>\n

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Inside, the House promises a formulation<\/b> based on high-quality ingredients and enhanced<\/b> with hyaluronic acid and shea butter, among other ingredients. For example, the lipsticks<\/b> are not only made from recycled flower wax (rose, jasmine, and mimosa)<\/b>, but are also scented with the same floral notes<\/b>, created by the luggage maker’s master perfumer, Jacques Cavallier Belletrud.<\/p>\n

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\u00a9 <\/span>Louis Vuitton<\/figcaption><\/figure>\n

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However, the House has not forgotten its core business of leather goods<\/b>, pairing each of the Louis Vuitton Beauty items with small monogrammed cases and other pouches<\/b>. Overall, the refined and sustainable packaging<\/b> was entrusted to designer Konstantin Grcic<\/b>. Fully refillable<\/b>, the tubes and palettes are mainly made of brass and aluminum<\/b>, avoiding the use of plastic.<\/p>\n

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Diversity and an invitation to travel<\/h2>\n

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This new beauty universe<\/b> is also enhanced by a visual campaign orchestrated by Damien Krisl and captured by fashion photographer Steven Meisel.<\/b><\/p>\n

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\u00a9 <\/span>Louis Vuitton<\/figcaption><\/figure>\n

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The campaign highlights a multifaceted and diverse vision of the Louis Vuitton woman<\/b>. The guest star<\/b> is Korean actress and model Hoyeon<\/b>, herself an ambassador for the House and revealed to the general public in season 1 of the series Squid Games. She is accompanied by Danish model Ida Heiner<\/b>, Chinese model Chu Wong<\/b> and Ethiopian-Canadian model Awar Odhiang<\/b>.<\/p>\n

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Designed as an invitation to travel<\/b>, a cultural marker of the brand, the background<\/b> features stylized sand dunes<\/b> in ochre tones, or perhaps waves<\/b>, as they take on a midnight blue hue. A composition that blurs the lines between dream and reality.<\/b><\/p>\n

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\u00a9 <\/span>Louis Vuitton<\/figcaption><\/figure>\n

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While pre-orders<\/b> open on August 25<\/b>, you’ll have to wait until August 29<\/b> to order these shades, designed to be universally flattering and suitable for every skin tone and occasion, in-store and online<\/b>. You’ll need to bring your wallet<\/b> to purchase these exclusive products<\/b>. At $160 for the lipstick or lip balm ($70 for a refill) and $250 for the palette ($90 for a refill), Louis Vuitton’s pricing<\/b> is double that of Herm\u00e8s<\/b>, as evidenced by initial comments on social media.<\/p>\n

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Read also > LVMH: a challenging first half of 2025<\/a><\/p>\n

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Featured photo: \u00a9 Louis Vuitton<\/p>\n","protected":false},"excerpt":{"rendered":"

The first images of the Louis Vuitton Beauty collection and campaign, the luxury brand’s foray into cosmetics alongside Pat McGrath, have just been revealed ahead of the online pre-order launch on August 25, 2025.\u00a0This date, like the size of this inaugural collection (55 products), playfully references the DNA of the luggage maker, better known in Asia as LV.<\/p>\n","protected":false},"author":507,"featured_media":174113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The countdown to Louis Vuitton Beauty, the first range of cosmetics bearing the luxury luggage maker's colors, has begun.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5868],"tags":[24470,23007,22977,22970,22419,23289,23207],"class_list":["post-174116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-retail","tag-communication-et-marketing","tag-khol-en","tag-louis-vuitton-en","tag-lvmh-en","tag-news-en","tag-packaging-en","tag-parfums-et-cosmetiques-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/174116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=174116"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/174116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/174113"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=174116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=174116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=174116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}