{"id":173858,"date":"2025-08-14T13:02:53","date_gmt":"2025-08-14T11:02:53","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=173858"},"modified":"2025-10-12T15:10:29","modified_gmt":"2025-10-12T13:10:29","slug":"discover-the-first-dior-spa-in-the-united-states","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/discover-the-first-dior-spa-in-the-united-states\/","title":{"rendered":"Discover the first Dior spa in the United States "},"content":{"rendered":"

On August 6, Christian Dior Couture opened a new four-story flagship store in New York. Called \u201cHouse Of Dior New York,\u201d the establishment, located a few meters from where the founding couturier set up his American subsidiary in 1948, also features the first Dior spa in the United States.<\/h4>\n

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Until now, Dior has offered its spas in partner hotels<\/strong> belonging to the LVMH group or outside it (Cheval Blanc, Plaza Ath\u00e9n\u00e9e, etc.) and even in luxury trains<\/strong> operated by Belmond (Royal Scotsman, Eastern & Oriental Express), but never before in a boutique<\/strong>. House of Dior New York<\/strong> has done just that.<\/p>\n

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In the midst of a revival<\/b> with the arrival of Jonathan Anderson as artistic director of the men’s, women’s and haute couture collections, as well as Nina Christen as head of footwear design, the House of Dior is following in the footsteps of Tiffany & Co’s Landmark, inaugurated by the LVMH group a stone’s throw away in April 2023.<\/b><\/p>\n

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In the heart of Manhattan, at the intersection of 57th Street, House of Dior New York presents \u201can immersive celebration of Parisian art de vivre, tailored to the energy of the city that never sleeps.\u201d<\/strong><\/p>\n

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For the jewel in the LVMH group’s crown, it is as much about reinforcing the brand’s desirability<\/b> as it is about unveiling a new store concept that takes greater account of its customers’ well-being.<\/b><\/p>\n

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Eden in New York<\/h3>\n

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Like any self-respecting flagship store or \u201cflagship boutique<\/b>,\u201d the establishment showcases all of the House of Dior’s product universes<\/b>. The House of Dior New York presents the women’s and men’s ready-to-wear collections, leather goods, jewelry, perfumes, and Dior Maison. The boutique is also the first to offer a line of upcycled products made from fabric scraps called Bee Dior, with the image of the bee evoking the little hands so dear to Christian Dior.<\/p>\n

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\u00a9 Jonathan Taylor\/<\/span>Dior<\/figcaption><\/figure>\n

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