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To bring ancient myths back to life with porcelain designs evoking the sweet scent of the Mediterranean<\/b>, the Italian porcelain specialist called on a designer familiar with the House’s pop spirit: British artist Luke Edward Hall.<\/b><\/p>\n
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The result is a \u201cnew story made of reinvented tradition, local spirits and dreamlike characters,\u201d completing a line launched in 2019 and now enriched with tableware and gift items.<\/b><\/p>\n
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Ode to the god Neptune<\/h3>\n
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The \u201cIl Viaggio di Nettuno\u201d tableware collection<\/b>, inspired by the Roman god Neptune<\/b> (Poseidon in Greek mythology), opens a new chapter<\/b> with new designs drawn from the depths of the abyss and ancient mythology<\/b>. Here, the timeless art of porcelain meets Italian tradition with innovative craftsmanship, sketching a \u201ctable suspended between the sea and myth.\u201d<\/p>\n
<\/p>\n <\/p>\n Beyond the god of the oceans, Neptune is also known as the god of white water and springs.<\/b> The poet Virgil even saw him as the protector of fishermen and boatmen, as well as horses.<\/p>\n <\/p>\n Throughout the collection, we can recognize the face of Salacie, Neptune’s wife and faithful companion on his journey to the abyss<\/b>, herself accompanied by winged seahorses, octopuses, and fish<\/b>, framed by motifs inspired by Greek art and other rope motifs<\/b>, evoking the movement of the sea.<\/p>\n <\/p>\n <\/p>\n The capsule collection offered by Ginori 1735 consists of a complete tableware set<\/b> ranging from plates<\/b> (soup plates, presentation plates, bread plates, dessert plates, etc.) to coasters, centerpieces, and tea and coffee sets. Decorative boxes<\/b> complete the collection.<\/p>\n <\/p>\n The collection is available in warm, rich tones evocative of the Mediterranean and its shores (sky blue, terracotta, Amalfi lemon, and pine green).<\/p>\n <\/p>\n <\/p>\n For the new chapter of \u201c<\/b>Il Viaggio di Nettuno\u201d<\/b>, British illustrator Luke Edward Hall<\/b> transforms porcelain into a narrative canvas<\/b> in which he manages to infuse a vision steeped in romanticism.<\/b><\/p>\n <\/p>\n The designer has revisited the designer tableware<\/b>, combining motifs from Greco-Roman mythology with the distinctive features of his bold and modern aesthetic.<\/p>\n <\/p>\n Under his guidance, \u201cthe table becomes the ideal setting to showcase the timeless craftsmanship and creativity of Ginori 1735<\/strong>.\u201d<\/p>\n <\/p>\n <\/p>\n The English artist, designer, and journalist<\/strong> is particularly renowned for his dreamlike aesthetic inspired by ancient times. After graduating in Men’s Fashion Design from Central Saint Martins<\/strong> College of Art and Design in London in 2012, he honed his skills at an architecture and interior design firm before launching his own studio in 2015.<\/p>\n <\/p>\n Since then, Luke Edward Hall has made a name for himself in many disciplines ranging from interior design to fashion, ceramics and murals, collaborating with many major brands in the industry<\/strong>, and not just in fashion.<\/p>\n <\/p>\n Ginori 1735 is one of the many brands he has collaborated with in recent years. In 2019, the artist was already on deck for the first part of Il Viaggio de Nettuno<\/b>, a tableware collection combining myth, classic aesthetics, and pop colors. Also for Ginori 1735, he collaborated in 2023 on the creation of five home fragrances called Profumi Luchino.<\/b><\/p>\n <\/p>\n![\"Ginori](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/08\/Ginori_1735_Odysseus_6-819x1024.jpg\" "\\"Ginori")
![\"Ginori](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/08\/Ginori_1735_Odysseus_3-819x1024.jpg\" "\\"Ginori")
The romantic style of Luke Edward Hall<\/h3>\n
![\"Ginori](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/08\/Ginori_1735_Odysseus_4-819x1024.jpg\" "\\"Ginori")