{"id":173121,"date":"2025-08-01T09:47:54","date_gmt":"2025-08-01T07:47:54","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=173121"},"modified":"2025-09-29T17:40:38","modified_gmt":"2025-09-29T15:40:38","slug":"prada-grows-in-the-first-half-of-the-year-thanks-to-miu-miu","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/prada-grows-in-the-first-half-of-the-year-thanks-to-miu-miu\/","title":{"rendered":"Prada Group grows in the first half of the year thanks to Miu Miu "},"content":{"rendered":"

While the Italian group’s eponymous brand slowed down in the first six months of 2025, its little sister Miu Miu continues to shine… A necessary boost as Prada has just acquired its compatriot Versace.<\/h4>\n

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The Prada group<\/b> continued its growth trajectory in the first half of 2025.<\/p>\n

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However, this was thanks to its more accessible brand Miu Miu,<\/b> rather than its eponymous fashion house…<\/p>\n

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Net sales for the group<\/b> (which also owns the shoe brands Church’s and Car Shoe<\/b> and la Pasticceria <\/b>(pastry shop, ed.) Marchesi<\/b>) grew by 9% at constant exchange rates to \u20ac2.74 billion<\/b> during the first six months of the year. This result is in line with consensus forecasts by analysts at Visible Alpha<\/b>, with sustained growth in all regions.
\nMiu Miu: +49%, Prada: -1.9%<\/p>\n

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Given that retail sales accounted for 90% of the group’s revenue<\/b> (compared with 8% for wholesale and 2% for licensing,<\/b> mainly perfumes and eyewear), Prada brand retail sales fell by 1.9%<\/b> in the first half (and by 3.6% in the second quarter). Meanwhile, sales at Miu Miu<\/b> (around a quarter of the group’s total revenue) skyrocketed by 49%<\/b>.<\/p>\n\n<\/p>\n

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