{"id":172003,"date":"2025-07-23T07:00:44","date_gmt":"2025-07-23T05:00:44","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=172003"},"modified":"2025-07-21T23:26:45","modified_gmt":"2025-07-21T21:26:45","slug":"legal-strategies-for-the-luxury-industry-protecting-a-fragrance-scent-formula-packaging-and-name","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/legal-strategies-for-the-luxury-industry-protecting-a-fragrance-scent-formula-packaging-and-name\/","title":{"rendered":"[COLUMN] Legal strategies for the luxury industry &#8211; Protecting a fragrance: scent, formula, packaging, and name"},"content":{"rendered":"<h4>In the world of luxury, fragrance is much more than just a scent: it is an expression of a unique identity, expertise, and creativity. However, legally protecting a fragrance remains a challenge, as its components (scent, formula, packaging, name) are subject to different legal regimes. This article explores the various avenues of protection available to secure olfactory creations.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Protecting the scent of a perfume<\/h2>\n<p>&nbsp;<\/p>\n<p>The fragrance is the essence of perfume, but paradoxically, it remains the most difficult component to protect legally. Unlike other tangible or visually perceptible elements, scent is not easily captured by traditional categories of intellectual property.<\/p>\n<p>&nbsp;<\/p>\n<h3>Copyright: no protection for fragrance<\/h3>\n<p>&nbsp;<\/p>\n<p><b>Article L.112-1 of the Intellectual Property Code<\/b> states that <b>\u201cworks of the mind, regardless of their genre, form of expression, merit or purpose\u201d<\/b> are protected by <b>copyright<\/b>. This provision opens the way to potentially extensive protection, including intangible creations, without any prior registration requirement.<\/p>\n<p>&nbsp;<\/p>\n<p>Thus, copyright as defined by law does not exclude non-visual or non-material forms of expression. However, in practice, French case law takes a more restrictive view, particularly with regard to olfactory creations.<\/p>\n<p>&nbsp;<\/p>\n<p>In a <b>landmark ruling<\/b>, the Court of Cassation held that <b>\u201cthe fragrance of a perfume, which is the result of the simple application of know-how, does not constitute the creation of a form of expression eligible for protection as an intellectual creation\u201d (Cass. com., Dec. 10, 2013, No. 11-19.872).<\/b> This position is in line with <b>established case law<\/b> based on the idea that <b>fragrance<\/b>, as an olfactory sensation, does <b>not have an identifiable and communicable form<\/b> with sufficient precision, which is an essential condition for the granting of copyright.<\/p>\n<p>&nbsp;<\/p>\n<p>This requirement has also been established at the European level in the judgment of the Court of Justice of the European Union (CJEU) of November 13, 2018, case C-310\/17, Levola Hengelo BV v Smilde Foods BV, concerning the flavor of cheese. The CJEU stated that <b>a work protected<\/b> by copyright must be <b>an original intellectual creation expressed in an objective, precise and sufficiently identifiable manner<\/b>, thus excluding purely subjective sensations such as taste, as these cannot be expressed in a way that allows the protected object to be clearly and stably identified.<\/p>\n<p>&nbsp;<\/p>\n<h3>Smell marks: theoretical recognition<\/h3>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113405\" class=\"elementor elementor-113405 elementor-111955\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" 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elementor-widget-text-editor\" data-id=\"28725a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo continue reading this article, create a free account or <a href=\"https:\/\/luxus-plus.com\/en\/login\/\"><b>log in.<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c38490b e-flex e-con-boxed e-con e-parent\" data-id=\"c38490b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30a3009 e-con-full e-flex e-con e-child\" data-id=\"30a3009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c3c80 align-left elementor-widget elementor-widget-heading\" data-id=\"c8c3c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"fox-heading\">\r\n\r\n\r\n<div class=\"heading-section heading-title\">\r\n\r\n    <p class=\"heading-title-main size-medium\">Create your free account<\/p>    \r\n<\/div><!-- .heading-title -->\r\n\r\n\r\n<\/div><!-- .fox-heading -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5a038 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9a5a038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Every day, keep up to date with the latest business news from the world of luxury.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Receive the essential luxury business news by email every week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusive monitoring 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a836dab elementor-widget elementor-widget-image\" data-id=\"a836dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67df98 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d67df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss out on the latest luxury business news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de6c6 elementor-widget elementor-widget-image\" data-id=\"c8de6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp\" class=\"attachment-full size-full wp-image-136619\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/the-european-designs-models-reform-what-are-the-implications-for-the-luxury-industry\/\">[COLUMN] European Design Reform: What Are the Implications for the Luxury Industry?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of luxury, fragrance is much more than just a scent: it is an expression of a unique identity, expertise, and creativity. However, legally protecting a fragrance remains a challenge, as its components (scent, formula, packaging, name) are subject to different legal regimes. This article explores the various avenues of protection available to secure olfactory creations.<\/p>\n","protected":false},"author":1813,"featured_media":172000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"In her latest column, Nathalie Dreyfus reviews the legal protection options available to the perfume industry.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[24784,24121,23289,23207],"class_list":["post-172003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-columns","tag-juridique-en","tag-packaging-en","tag-parfums-et-cosmetiques-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/172003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1813"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=172003"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/172003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/172000"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=172003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=172003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=172003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}