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Accor is repositioning<\/h2>\n
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With these three lucrative pillars, these establishments have been constantly developing and reinventing themselves in recent years. \u201cIf the restaurants are more gourmet than gastronomic, it’s because Paris Society’s clientele is looking above all for an atmosphere and a place that is out of the ordinary<\/strong>,\u201d explained its founder, Laurent de Gourcuff<\/strong>, in 2023. This is what encouraged the Accor group<\/strong> to invest in the company in 2022<\/strong>. Today, the company seems to want to focus on its hotel and gastronomy business, abandoning its nightlife activities.<\/strong><\/p>\n <\/p>\n <\/p>\n A strategic repositioning<\/strong> for the travel specialist, which opened 293 hotels in 2024, with a target of 1,200 openings between 2023 and 2027. Accor has 45 brands divided into several categories, such as the luxury Orient Express, Fairmont, and Raffles; the premium Pullman and M\u00f6venpick; and the mid-range and economy Novotel, Mercure, and Ibis. In 2024<\/strong>, the Accor group recorded total revenue of \u20ac5,606 million, up 11% compared to 2023<\/strong>. Its luxury and lifestyle division<\/strong> performed particularly well, with a 19% increase in revenue<\/strong>.<\/p>\n <\/p>\n <\/p>\n The elegant and exclusive nightlife promoted by Paris Society is thus returning to the hands of its founder and director Laurent de Gourcuff<\/strong>, who, by buying out Accor’s shares, now owns 70% of the newly created entity<\/b>. Among the establishments sold by Accor to join this entity<\/strong> are Castel, Les Planches, Le Raspoutine, Les Jardins de Bagatelle and Le Deflower.<\/strong><\/p>\n <\/p>\n In 2021, just before the takeover by Accor, the businessman told Les Echos Entrepreneurs: “Accor brings us size, network and solidity while giving us free rein. The best of both worlds.” <\/strong><\/i>The recent resale (or return) allows Accor to refocus its business on restaurant<\/strong>s, particularly its trendy establishments, which it wishes to continue developing (Gigi, Beaucoco, etc.).<\/strong><\/p>\n <\/p>\n <\/p>\n Today, Laurent de Gourcuff will reign alone over the nightlife world<\/strong>. According to information from Challenges magazine, the sale price of this new group<\/strong>, whose name is still unknown, is \u20ac43 million<\/strong>, to which \u20ac37 million in debt must be added, for a total of \u20ac80 million.<\/strong><\/p>\n <\/p>\n Although he is the majority shareholder, Laurent de Gourcuff counts among his investors<\/strong> the Pernod Ricard spirits group<\/strong>, which holds 30% of the capital of Paris Society<\/strong>. This minority stake allows the firm (Mumm, Perrier-Jou\u00ebt, Absolut, Ricard, Pastis 51, Suze, etc.) to diversify its activities by targeting its customers’ consumption venues<\/strong> directly without blocking competition. At a time when global spirits sales fell by 2% in 2024 according to IWSR and the group recorded a 1% decline in organic growth to \u20ac11.6 billion, this investment is part of a differentiation strategy that relies on Paris Society’s solid financial health.<\/strong><\/p>\n <\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/1G7A9988-min-min-scaled-1.jpg\" "\\"1G7A9988-min-min-scaled\\"")
Laurent de Gourcuff and the group Pernod Ricard<\/h2>\n
![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/05-Perruche.webp\" "\\"05-Perruche\\"")