{"id":170611,"date":"2025-07-09T07:00:44","date_gmt":"2025-07-09T05:00:44","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=170611"},"modified":"2025-07-09T19:37:27","modified_gmt":"2025-07-09T17:37:27","slug":"audemars-piguet-makes-its-debut-in-saint-tropez","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/audemars-piguet-makes-its-debut-in-saint-tropez\/","title":{"rendered":"Watchmaking: Audemars Piguet makes its debut in Saint-Tropez"},"content":{"rendered":"<h4>Audemars Piguet is opening its first permanent address in Saint-Tropez. This opening is set to strengthen the Swiss watchmaker&#8217;s distribution network in the Mediterranean basin as it celebrates its 150th anniversary this year.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Following in the footsteps of Herm\u00e8s, Louis Vuitton, Dior, Chanel Saint Laurent, and Loewe, Audemars Piguet, the watchmaker behind the Royal Oak, is one of the latest to join the very exclusive circle of luxury brands that have dropped anchor in the small village of Saint-Tropez in the Var region. This is a way for the company, founded in 1875 in the Vall\u00e9e de Joux, to <b>get closer to its customers<\/b> <b>all year round<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>This <b>new boutique, with its Proven\u00e7al resort feel<\/b>, offers an experience that combines the brand&#8217;s heritage with a modern and authentic design enhanced by the C\u00f4te d&#8217;Azur lifestyle.<\/p>\n<p>&nbsp;<\/p>\n<h3>Under the sun<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Audemars Piguet&#8217;s new permanent store<\/strong>, located at <strong>36 Boulevard Louis-Blanc in Saint-Tropez<\/strong>, was i<strong>naugurated last week with a host of celebrities<\/strong>, including singer Patrick Bruel and former Miss France and Miss Universe, now TV presenter and revue leader, Iris Mittenaere, who attended with her rugby player partner, Antoine Dupont. Antoine Dupont. Also in attendance were French actress G\u00e9raldine Nakache, actor Niels Schneider, French model and actress Cindy Bruna, and Balmain&#8217;s artistic director Olivier Rousteing.<\/p>\n<p>&nbsp;<\/p>\n<p>They all gathered in what was once<b> a 300-square-meter village house<\/b>, now spread over two floors <strong>with sales areas showcasing the Maison&#8217;s watch collections, more intimate lounges, and a bar area in the spirit of the AP Houses.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_170644\" aria-describedby=\"caption-attachment-170644\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-170644 size-large\" title=\"Audemars_Piguet_St_Tropez\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-1024x576.jpg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-300x169.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-768x432.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-1536x864.jpg 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-480x270.jpg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez-750x422.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Audemars_Piguet_St_Tropez.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-170644\" class=\"wp-caption-text\">\u00a9 Audemars Piguet<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113405\" class=\"elementor 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36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusive monitoring tools<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Access our partner trade 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.heading-title -->\r\n\r\n\r\n<\/div><!-- .fox-heading -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0b21b0 e-con-full e-flex e-con e-child\" data-id=\"e0b21b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a836dab elementor-widget elementor-widget-image\" data-id=\"a836dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67df98 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d67df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss out on the latest luxury business news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de6c6 elementor-widget elementor-widget-image\" data-id=\"c8de6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp\" class=\"attachment-full size-full wp-image-136619\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/audemars-piguet-celebrates-150-years-of-watchmaking-innovation-and-redefines-the-perpetual-calendar\/\">Audemars Piguet celebrates 150 years of watchmaking innovation in pictures and redefines the perpetual calendar<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Audemars Piguet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audemars Piguet is opening its first permanent address in Saint-Tropez. This opening is set to strengthen the Swiss watchmaker&#8217;s distribution network in the Mediterranean basin as it celebrates its 150th anniversary this year.<\/p>\n","protected":false},"author":507,"featured_media":170610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Audemars Piguet strengthens its presence in the Mediterranean region with its first permanent boutique in the Var village of Saint-Tropez.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5868],"tags":[23766,23171,24005,22419,23008,23030,24531],"class_list":["post-170611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-retail","tag-audemars-piguet-en","tag-france-en","tag-horlogerie-joaillerie-en","tag-news-en","tag-retail-en","tag-riviera-en","tag-saint-tropez-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/170611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=170611"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/170611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/170610"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=170611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=170611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=170611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}